Learn Social Media by Example: Put Your Best Face Forward with Estee Lauder

I will go ahead and dare you to find a Facebook group with as much loving as Estee Lauder‘s. Check it out, it is absolutely amazing.

Every wall-post has around three “I love Estee Lauder’s…”, and believe me when I say there are tons of wall posts. I have spent the past 10 minutes going over January, and all the messages are so loving it almost makes me cringe.

Estee Lauder must spend tons of money on getting their clients to love them so much.

What I love about their very subtle social media campaign is how it makes the effort to understand the needs of its audience. By offering luxury beauty product, there’s a fine line between selling an expensive product short and beautifully having women strut their best face forward with a nice nod to Estee Lauder. They address the desire to look good in one of the most important digital life-files online: Facebook.

Estee Lauder photo touch-up expert fixes the photos even further after the make-up is done

Estee Lauder photo touch-up expert fixes the photos even further after the make-up is done.

You can also do a do-it-yourself make over with the option to upload on Facebook on Estee Lauder’s website.

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