Google’s “Dear Sophie” Bring Tears to Youtube

“The Web Is What You Make It” is Google’s new campaign for its Chrome browser.

Campaign Idea & Objectives:

The idea of the campaign is simple yet emotionally oriented. “Dear Sophie”, the latest ad, shows a father using Google products to catalog his daughter’s life events from birth to a hospital stay for an unnamed illness, to the loss of her baby teeth. He writes her notes using Gmail, for instance, and posts videos of her on YouTube.

The ad is part of Google’s another emotional ad from Google that aired during Glee. That ad supported the LGBT community with a 91-second compilation of “It Gets Better” clips on YouTube.

Campaign Buzz:

“Dear Sophie” currently has around 560,00 views on Youtube although it has been online for a week only! Furthermore, the ad was able to score 6,386 likes and 878 comments so far.

As for the “It Gets Better” ad, it currently has more than 400,00 views on Youtube.

Opinion & Lessons Learned:

Although the ad got a few dislikes because viewers worried about privacy issues as well as the purposeful manipulation of people’s emotions just for gaining more users, I loved the ad and the idea of the campaign in general. To me, it is heartfelt and very creative.

So what can we learn from this campaign?

  • People are not always looking for a laugh: One might think that humor is the best way to enter the minds of your audience, it’s not. Sometimes, the tears can bring your audience closer to your brand as well.
  • Find the right social media channel for you: Not every campaign needs exposure on multiple social media channels, remember that when designing your campaign and matching it with the campaign objectives you have in mind.

Finally, did you happen to see this campaign? What did you think of it?

Looking forward to your comments and feedback down below :)

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What’s Up Google? Latest News & Changes

One of Google's Doodles!

One of Google's Doodles!

For the past month, the internet has been really buzzing with various news headlines and articles related to Google! Apparently, Google is going through some major changes, mostly to the better, and everyone is excited about what’s next in line!

Therefore, I decided to dedicate this post to latest Google news that can change the way you deal with the internet in general and your view of Google in specific.

What’s Up Google? Latest News & Changes:

  • Google To Do More Piracy Fighting with Search:

Google, once considered by some media companies as a rogue actor on the issue of copyright, is stepping up antipiracy efforts, the company said today. (Read more at CNET)

  • Multiple Gmail Accounts Just Got A Lot Easier to Manage:

Google announced yet another awesome Gmail feature. Called e-mail delegation, the feature will allow you to easily manage multiple Gmail accounts without signing in and out of Gmail and switching accounts manually. (Read more at CNN)

Google.com/flu: Google Flu Shot Locator (Maps)

What is the thin line that separates competition from evil? And how much can we disregard the conspiracies of brands and companies for the causes they “claim” to serve?

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