DI’s Ad for Print Advertising — Learn Social Media By Example

Dagens Industri, a Swedish financial newspaper, had a mission: Launching Zebra, a new 4 wheel drive for the Swedish market.

Idea & Objectives:

Dagens Industri

Dagens Industri Swedish Newspaper

Their first idea for a solution was to build a Zoo just outside Stockholm, the capital of Sweden, and invite the company’s clients and employees. Following that, they would use Facebook, Twitter, YouTube, Bambuser, MySpace and flash mobs, with product placement to match.

To back the campaign offline, they would produce and distribute stickers, soft zebra toys and cryptic messages all around town.

However, they end up sticking to print advertising since it is “much simpler and easier“. This is the entire idea behind the Youtube video!

The message is: social media is not always the right solution.

At the end of the day, Dagens Industri is a news paper and they’re advertising… print advertising.

: 5/5
: 5/5
: 4/5
: No
: 3/5

Samsung Swype vs. iPhone: Faster touch typing… not! [video]

Samsung Omnia introduces Swype, a supposedly faster way to type mobile text messages: “…a way to type blindingly fast on a touchscreen.” Gizmodo

Allow me to elaborate further: Swype is a simple input method for touchscreens developed by Swype Inc, which basically tries to position itself as a competitor to the “regular” mobile phones which utilize touchscreens, mainly the iPhone!

In the video below, in which, to tell you the truth, I am highly disappointed with, we are being presented with a comparison between typing on on a regular iPhone touchscreen as opposed to typing using Swype method.

Although the video makes it seem that Swype allows for much faster SMS creation, I have seen my friend, with my own eyes, type so much faster using her iPhone’s touchscreen and with no additional effort whatsoever! It’s a matter of habit, nothing more nothing less!

In my humble opinion, Swype seems to be more confusing than helpful! The faint lines that show as your moving from one letter to another completely hide the other letters. This means that in order to effectively use Swype, you should learn the keypad’s letters and positions by heart!

What do you think: Would you consider buying a Samsung Omnia just for the Swype typing method? Do you think such a feature could actually help raise Samsung Omnia’s market share? How fast can you type using your iPhone?

Waiting to read your comments and feedback below :)

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