Apple Should Definitely Reconsider its Overall Strategy – Now!

If you have any of the following Microsoft operating systems: Windows 7, Vista and XP, be scared, be VERY scared, the black screen of death might be heading your way to deem your computer useless!

It never seizes to amaze me how a technology giant, such as Microsoft, can repeatedly fall into the trap of trying to create a solution which ends up being, in fact, a bigger problem!

When will the bad reputation finally pay back?

Apple vs Microsoft

Apple vs Microsoft

I am sitting now at the edge of my seat wondering: When will all this bad reputation and negative PR finally smite Microsoft down? How long can it keep standing its shaky grounds with all the competition out there? My answer is, if all other variables remain constant: never!

Almost every other day, there is a new story, post, article or press release about Microsoft’s failure in one department or another! One day, it’s a Hotmail problem; group e-mails you send out are only sent out to a few recipients! Another day, it’s a problem within its Microsoft Office suit. How about the problems within its operating system as a whole, such as Windows XP’s many errors and Vista’s bad traits?

Mac Uses Comedy & Characters to Overpower Microsoft!

Is viral marketing still the key to a brand’s success? What are the main elements that steer a social media marketing campaign towards a “viral” positioning? What are the strategies and techniques some of the brand marketers use to gain a vast reach and a wide exposure?

Just as many of us have been spectators of different wars, battles and rivalries amongst different people throughout history, we have also been witnesses to, what seems to be, the never ending battles between brands trying to reach the “king of the jungle” status. Naturally, the first battle that would come to mind is: Pepsi vs. Coke followed by McDonalds vs. Burger King. Though their marketing strategies are not entirely ethical, these competing brands have been able to sustain a high level of quality at affordable prices for their customers.

Not so long ago in the early 90’s, a surviving player was resurrected with a new and stronger image to present to the competitive world wide markets in the hardware/software technology field, the Mac, creating a new challenge for Microsoft and stirring up the debate: can Microsoft’s PC become replaceable after all those years? Could there really be a better alternative? Mac’s answer was: Definitely yes!

According to Apple reports, and for the second quarter of 2009, the company posted revenue of $8.16 billion and a net quarterly profit of $1.21 billion, or $1.33 per diluted share. Gross margin was 36.4 percent, up from 32.9 percent in the year-ago quarter. International sales accounted for 46 percent of the quarter’s revenue.

Timeline of Macintosh Models

Timeline of Macintosh Models

But how? How was Mac able to grab and sustain the attention of many previous loyal Microsoft users?

When Mac made its comeback to the scene, not only did it provide solutions to current Microsoft PC problems, it also provided creative, out of the box viral marketing campaigns to spread the news about its uniqueness and why it is different. Furthermore, Mac was able to gain a high market share through a short period of time through personifying its ads, making them connect with the target audience and speak their language.

Let’s explore at the following examples:

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