Stat Box
Brand Name: Dove
Campaign URL: http://www.dove.us/#/cfrb/
Channels Used: Facebook & Twitter
Appeal: Emotional
Start Date: Around 3 years ago
Duration: Ongoing
Thousands of women tend to strut around carrying the heavy burden of being influenced by media and commercials whether they like it or not. The bar of real beauty has been shifted and the price to pay for staying “beautiful” has been raised!
Testimony of Change Due to Dove's Campaign
Therefore, and through combined marketing methods and in efforts to help in elevating the pressure females, of all ages, backgrounds and ethnicity suffer from, Dove was able to come up with a project concept dedicated to “real beauty”: Dove Self-Esteem Campaign/Fund.
10 Tips to Ensure That You’re NOT A Social Media Sucker!
If only we, for once, actually took the time to understand the value of this quote, most of us wouldn’t have gone through most of the crap we had to deal with, whether on a personal level or business wise! But we are humans and we are stubborn!
My mother knew better than to try to teach me from her mistakes, however, I still have faith in you, my readers, and in the fact that you will trust me enough to learn from my own experience on social media venues as to not commit the same mistakes I did!
Top 10 Tips You Should Follow When Using Social Media!
Are you ready for this? Here we go..
1. Culturize!
Being culturally aware and sensitive is very important when using one or multiple social media platforms or venues. Cultural ignorance is highly destructive in your relationships with the communities you are trying to be a part of!
2. Emphasize!
When active inside a realm as impersonal as social media, it is very important for you to be able to emphasize any point you are trying to make in order not to be misunderstood. No one can hear the tone of your voice or see your body language so your words are your weapon and your executor!
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