T-Mobile’s Angry Birds Live

Angry Birds

Angry Birds

If you’re wondering what an Angry Birds movie might look like, T-Mobile has put together a life-size version of the hit game with projectile birdies, explosions, and all.

Campaign Idea & Buzz:

With a combination of creative online and offline advertising, T-Mobile demanded customer attention and got it using the one and only Angry Birds!

Aiming to leverage the popularity of the game, T-Mobile created this to connect the love of Angry Birds to it’s entire smart phone product range, and with a life sized installation, real exploding pigs and about 5 million views in a week! Moreover, most of the web based reactions and buzz about the campaign were refreshingly positive.

: 3/5
: 4/5
: 5/5
: No
: 4/5

Coba Uses Social Media for Rebranding

Precision advertising agency, Sensis, recently launched a social media campaign promoting Cobá, a maker of naturally sweetened aguas frescas. The brand launched as Bonadea, but changed to Cobá, which means “waters stirred by wind.” Cobá is also a Mayan city near the Caribbean Sea.

Drink Coba

Drink Coba

Campaign Idea & Objectives:

Sensis launched a social media-based ad campaign promoting the change to Cobá and aimed at expanding the 2-year-old beverage company’s loyalty base by introducing its drinks to an audience eager to taste something authentic.

Cobá fans on Facebook (http://www.facebook.com/drinkcoba) and followers on Twitter (http://twitter.com/drinkcoba) will be able to participate in contests for prizes. Los Angeles locals can use Foursquare to find Cobá and the authentic flavors it compliments.

: 2/5
: 2/5
: 2/5
: Yes
: 4/5

Diet Pepsi Beckham Viral Video

It started of me noticing a video of David Beckham on Facebook posted by one of my soccer crazed friends, so I was curious enough about it that I click on it and watched it. It was simply a video of him shooting three soccer balls into bins on a beach, but while watching the […]

: 4/5
: 4/5
: 2/5
: No
: 0/5

Internet Responds To Nathan Fillion: HelpNathanBuyFirefly.com

If you would like to know just how powerful Nathan Fillion (Captain Malcolm Reynolds) is, all you need to do is look at how is fans are taking any suggestions to resurrect his show, FireFly, despite a highly unlikely success rate!

: 4/5
: 5/5
: 4/5
: No
: 5/5

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