Learn Social Media by Example: Food & Beverage Industry Lessons

When one has finished building one’s house, one suddenly realizes that in the process one has learned something that one really needed to know in the worst way – before one began.” Nietzsche

Learning after doing is usually costly, in terms of time, efforts and resources. This gravely applies to social media constructed campaigns.

Moreover, one of the major keys of successful learning experiences is finding commonalities between related analyzed topics in order to determine common grounds thus have a more solid ground of knowledge. This helps enable you to apply theoretical teachings to your upcoming social media campaigns.

Therefore, when looking at the below titles of food and beverage related campaigns, what can we learn? And what applies to all of them?

Marmite: Love it or hate it — Learn Social Media by Example
Learn Social Media by Example: “It Has to be Heinz — Dip & Squeeze” Campaign
Learn Social Media by Example: Pepsi Refresh Project
Nestlé Crunch: Changing the Recipe with YouTube, Facebook, and Olympic Stars
Learn Social Media by Example: Skittles Steals the Social Media Rainbow

Marmite Fanatic!

Marmite Fanatic!

Marmite: Love it or hate it — Learn Social Media by Example

The thing about Marmite (what is it?) is that you either love it, or hate it. There’s no middle ground.

Due to this severe distinction, it is really easy to play on the these two groups feelings of intense love and intense hate for the product.

Marmite has been using this “love it or hate it” thing as a strategy for years, but that’s worth a whole post on its own, so we’ll do that later.

Homepage of Marmarati.org

Homepage of Marmarati.org

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