Hyundai’s Cure Crampomitosis Campaign

For decades, we have been insidiously and systematically programmed to think that compact cars are better than they are and that they can’t improve any more. Hyundai decided to change that!

Hyundai gets creative!

Hyundai gets creative!

Campaign Idea & Objectives:

“Millions of compact car drivers are fighting against leg-buckling Crampomitosis, caused by a chronic lack of leg room. These choice-starved people have knees riddled with teeth marks, toes pointing in impossible directions, and seemingly no choice when it comes to a comfortable car to drive”. Hyundai

It is essential to mention here that Crampomitosis is a made up condition that Hyundai have invented to help call attention to their Social Good Imitative.

Hyundai is donating $0.50 to Americans for the Arts for each person that joins their Facebook Causes page up to a max of $25,000 but they will also match every $1 donation with another dollar again unto a max of 25k.

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Honda + Car Town Game = Awesome Social Gaming Campaign

On a weekly basis, we present to you social media campaigns which we find interesting. We research them, analyze them and break them down into valuable information, tips and lessons which could be helpful to you when designing your next new social media hit.

However, this time we have a new flavor which comes in a combo form: a social media campaign which depends on a viral and spreadable application to attract its audience!

“Honda Motor Corp.’s campaign for its new CR-Z car features the hybrid vehicle in some colorful roadside billboards that can’t be seen from a freeway.” ~ Bloomberg

Honda Takes Social Gaming for a Test Drive

Car Town Application on Facebook

To promote the U.S. launch of its latest sport hybrid coupe, the Honda CR-Z, the company initiated a two-month advertising campaign in Car Town, a newly released Facebook game that allows players to use virtual currency to purchase, customize and store hundreds of vehicles in their own virtual garages. Players can then use these vehicles to take road trips and complete challenges to earn points to purchase additional vehicles and car-related products and services.

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