The Molson Canadian Intern for a Day Contest

Molson Canadian Logo

Molson Canadian Logo

When Molson saw that its male legal-drinking-age-to-29 target was spending more time on social media sites like Facebook, the brewer wanted to test this channel to connect with its consumers.

This was Molson’s second attempt after their first attempt failed miserably!

Ideas & Objectives:

To avoid backlash and/or low acceptance of brands and advertising, Mediaedge:cia and Molson conducted an in-depth analysis, observing and interacting with consumers live within Facebook.

Based on their findings, they developed a plan for two sponsored groups, one for Molson Canadian and one for Coors Light. In exchange for a media commitment to drive traffic to these groups, Facebook provided full access to back-end data and programming resources, category exclusivity and assistance in the creation of a new age-verification method linked directly to users’ profile data.

The Molson Canadian Intern for a Day Contest encouraged users to upload video applications that were voted on by the group’s members. The Coors Light Name that Caption contest invited users to post captions for an off-the-wall picture, and received over 800 posts. The Coors Light Action Sports Video contest asked users to post videos of action sports feats, and the winner was featured on MTV.ca.

: 4/5
: 4/5
: 4/5
: Yes
: 4/5

WTF: Are You Next on Facebook’s Hit List?

Are you next? (image from zazzle.com)

Facebook hit lists?

Three [Colombian] teens who were on a 69-name hit list posted on Facebook have been killed in the past 10 days in a southwestern Colombian town, officials say. Police say they do not know who posted the list or why the names are on it. […]

Authorities also are offering a reward of 5 million pesos for information on the killings.

~ by Arthur Brice, CNN

The Hit List:

Posted August 17, the hit list contained the names of 69-name targets in addition to the three who have been killed giving them a “3 day period to leave the town of Puerto Asis or be executed“, said Volmar Perez Ortiz, a federal official whose title is defender of the public.

The Police:

Until the executions occurred, the police simply thought it was a joke or a stupid prank!

DI’s Ad for Print Advertising — Learn Social Media By Example

Dagens Industri had a mission: Launching Zebra, a new 4 wheel drive for the Swedish market, they first thought of social media. However, they end up sticking to print advertising since it is “much simpler and easier”! This is the whole idea behind the Youtube video! The deduction is: social media is not always the right solution!

: 5/5
: 5/5
: 4/5
: No
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What is Twitter: News Media or Social Network?

The study’s main goal is analyzing the topological characteristics of Twitter and its power as a new medium of information sharing.
In order to deduce accurate results, the researchers heading this study crawled 41.7 million user profiles, 1.47 billion social relations, 4,262 trending topics and 106 million tweets.

An Interview with a Pre-Social Media Dinosaur!

An Interview with a Pre-Social Media Dinosaur!

Face-to-Face Communication... Heading to the grave!

In efforts to lay down the facts for you about the difference between pre-social media times and the times we live in now, we decided to interview someone who witnessed life through less geeky eyes. Someone who was there before the internet grew to become one of life's necessities.

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Learn Social Media by Example: The Ford Fiesta Campaign Analyzed

Learn Social Media by Example: The Ford Fiesta Campaign Analyzed

Some of the Facebook feedback

It is not functional design that has raised the numbers for Fiesta, it's actually their fantastic Social Media campaign. The Ford marketing team spent a lot of effort in making sure it got buzz on the Web.

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10 Things I Hate About So-Called Gurus!

10 Things I Hate About So-Called Gurus!

A guru with poor listening skills!

What is the real definition of the word "guru"? How many real gurus, on different topics, could there possibly be? And what is this new emerging trend of having people describe themselves as gurus in their biographies and resumes?

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