T-Mobile’s Angry Birds Live

Angry Birds

Angry Birds

If you’re wondering what an Angry Birds movie might look like, T-Mobile has put together a life-size version of the hit game with projectile birdies, explosions, and all.

Campaign Idea & Buzz:

With a combination of creative online and offline advertising, T-Mobile demanded customer attention and got it using the one and only Angry Birds!

Aiming to leverage the popularity of the game, T-Mobile created this to connect the love of Angry Birds to it’s entire smart phone product range, and with a life sized installation, real exploding pigs and about 5 million views in a week! Moreover, most of the web based reactions and buzz about the campaign were refreshingly positive.

: 3/5
: 4/5
: 5/5
: No
: 4/5

The Spokeswomen For Athenos Hummus is Snarky Yiayia?!

Kraft has launched a new campaign for their Athenos brand that is stirring up a bit of a controversy. The “Meet Yiayia” campaign introduces Americans to a bunch of cantankerous yiayias (Greek grandmothers). Those yiayias happen not to approve of much besides Athenos hummus and just like any self-respecting yiayia, they have absolutely no problem in speaking their mind about the things that they don’t approve of.

Campaign Idea:

The campaign’s aim was to go viral, so they chose to play on the Greek stereotype of the grandmother and use it to promote their humus. Now, while many Greeks said that the commercials “are so accurate”, there were a few that felt offended. I believe that was Kraft’s marketing departments initial intention with the campaign, they have tried to plan a viral campaign by being “controversial”.

: 4/5
: 3/5
: 2/5
: Yes
: 4/5

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