Mozilla Firefox and The Single-Sign-On Holy Grail

Mozilla Weave for Firefox

Mozilla Weave for Firefox

Ever since Microsoft introduced the idea of CardSpace, the holy grail of single login has been sought after by many. OpenID has been a player in the field of single login but the idea never really picked up the level of mainstream adoption needed.

With the recent growth of social media, and to leverage their reach and power, social networking sites started offering their authentication services to third party applications. Authentication systems, such as Facebook connect and Google Friend’s connect, offered users the ability to sign up using their already established ID’s and simplify the sign up process to new applications and sites.

Single-Sign-On (SSO) Woes

While that has been a great example of how social media sites are expanding into other areas of influence on the internet, it already raised quite of few alarms. Besides the single-sign-on tech wars amongst internet giants, the SSO system has facilitated phishing attacks on users. You are no longer supposed to only enter your account information on the sites that you registered on.

Apple is on the Move: Verizon Should Watch Out! [videos]

“Healthy competition is the fuel for growth and development”.

Big names in the technology arena are bumping each other’s heads in a war dedicated to grab customer attention and further create loyalty! One of those names must be Apple!

Not only does Apple lead a variety of creative, well-studied and effective small battles against Microsoft, it also has a front built for Verizon as well!

In a recent article, it is made clear to us that Apple is cooking something to undermine Verizon’s network. A series of ads is to be launched by Apple “set to obliquely attack Verizon, made in the same mold as its ongoing “there’s an app for that” campaign.”

Apple take a swipe at Verizon – Apple iPhone Ad – What Time’s The Movie?

Apple backs up AT&T with the new ad “multi-people”

But will this campaign really undermine Verizon’s red-blue coverage maps campaign? I mean, if you don’t have signal, you can’t make a call or surf!

Verizon’s New Campaign Rocks! Should AT&T Be Scared? [video ads]

Some brands know how to use social media to their advantage while others don’t! It’s a rather simple statement that doesn’t need too much explanations or justifications. I mean with all the noise out there, getting your message through needs certain elements and variables which, when ignored, could turn against you. Google Flu Shot Locator (Maps)

What is the thin line that separates competition from evil? And how much can we disregard the conspiracies of brands and companies for the causes they “claim” to serve?

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