A Triple-Double Exposure Twitter Campaign by Turkcell

Turkcell Twitter campaign

Heavy internet users tend to be excellent adopters of technology and they also tend to be the early adopters of technology. That makes for an excellent group to target with non traditional advertising.

A Turkish company, launching a line of smart phones with internet bundles, wanted to attract those heavy internet users therefore they decided that the best approach for this campaign is to go where the heavy mobile internet users are; Twitter.

So How Did they Do it?

To attract the Turkish heavy internet users, Turkcell decided to go into their natural habitat; Twitter. So they took a prize, a Nokia or a Samsung smart phone, wrapped it in a box, and covered the box with post-it notes. The goal of the game is to tweet the message on the post-it note using the contest’s hash-tag (#turkcelltweet). Along the way, the users can play a bunch of games to win free minutes and other perks, and to win the smart phones the user has to get a celebrity to re-tweet them.

The campaign was a great success, during the 7-days of the campaign it had garnered more than 56,000 tweets, and was a trending topic for the entire duration.

How they did it?

They created an entry barrier. Now that might sound negative but if you want to attract heavy internet users, you need to make it a point that you need a certain amount of traction and internet prestige to qualify. In simpler terms, stroke their egos.

Double exposure. The post-it notes carry little advertisements in them, and that’s just an added bonus.

Attention boosters. If you are running a multi-day live campaign, you will probably have to add some little prizes to keep everyone’s attention. Those little prizes will give people something to look forward to and a reason to participate beside the grand prize.

Triple exposure. Not only did they get the participants to advertise for the brand, they also encouraged them to get a celebrity to re-tweet the advertisement as well. The power of a celebrity in the Twitter community is one that can create valuable exposure.


Gone are the days of a simple banner advertisement, targeted campaigns with an innovative idea behind them go much further and achieve a lot more than the traditional campaigns. Also, getting people to advertise for you is the wet dream of every marketer nowadays, so a campaign built around that idea will always be a winner.

Did you hear about this campaign? What do you think of it? Looking forward to your comments in the section below…

: 5/5
: 5/5
: 4/5
: Yes
: 4/5

What’s Up Google? Latest News & Changes

One of Google's Doodles!

One of Google's Doodles!

For the past month, the internet has been really buzzing with various news headlines and articles related to Google! Apparently, Google is going through some major changes, mostly to the better, and everyone is excited about what’s next in line!

Therefore, I decided to dedicate this post to latest Google news that can change the way you deal with the internet in general and your view of Google in specific.

What’s Up Google? Latest News & Changes:

  • Google To Do More Piracy Fighting with Search:

Google, once considered by some media companies as a rogue actor on the issue of copyright, is stepping up antipiracy efforts, the company said today. (Read more at CNET)

  • Multiple Gmail Accounts Just Got A Lot Easier to Manage:

Google announced yet another awesome Gmail feature. Called e-mail delegation, the feature will allow you to easily manage multiple Gmail accounts without signing in and out of Gmail and switching accounts manually. (Read more at CNN)

Really: New Windows Phone Ad [video]

It’s time for a phone to save us from our phones: the new Windows phone!

3 Ways to Use Technology & the Web for Stalking!

Though social media helps promote businesses, open up opportunities and allows some people to find love and friendship, it could also be used in schemes, scams, stalking and crimes!

DI’s Ad for Print Advertising — Learn Social Media By Example

DI’s Ad for Print Advertising — Learn Social Media By Example

Dagens Industri

Dagens Industri had a mission: Launching Zebra, a new 4 wheel drive for the Swedish market, they first thought of social media. However, they end up sticking to print advertising since it is "much simpler and easier"! This is the whole idea behind the Youtube video! The deduction is: social media is not always the right solution!

Read entire post »
Add your comment

Apple iPhone 3GS Ad – On Hold: Now That’s an Ad!

The social iPhone is here and it's fully equipped to overshadow any phone you have ever used or owned!

Read entire post »
Add your comment

Google Bites Into Social Media With Google Buzz

Google Bites Into Social Media With Google Buzz

Google is unleashing its sharp teeth on to social media, with its latest service, aptly called Buzz, which integrates with Gmail.

Read entire post »
Add your comment

The Self-Destructing Worm: Crawling into an iPhone Near You!

The Self-Destructing Worm: Crawling into an iPhone Near You!

Ikee iPhone Wallpaper

To what extent are we really safe with technology? And how long can we depend on our phones and even computers to keep our information intact and safe from hacks and / or theft?

Read entire post »
Add your comment

Google Maps Navigiation for Android 2.0 is for Free [video]

Isn't it always frustrating how dumb GPS navigation systems tend to be? How disconnected and pedantic they can be when you are trying to find a place? Well the all mighty Google is once again promising the moon, and it seems like they might just be able to deliver.

Read entire post »
Add your comment

Like us on Facebook

We love Tweepi

Tweepi Logo

Follow the best and unfollow the bots, with the only Twitter management tool with stats!

Big Advert

Share a post

Got an amazing campaign, web app or a social media related topic that you'd like to share with our readers?

Explore Thoughtpick

Our Archived Posts

Try Our #FF Helper App

FollowFriday Helper makes playing Twitter's #ff a piece of cake!

A brand new way to recommend tweeps based on how you tweet...

We're on Twitter

Oops, something went wrong and we could not display the latest tweets! :(

Thoughtpick by email

For more Learn Social Media by Example reviews, don't forget to subscribe to our posts by email:

©2010 thoughtpick, copyrights reserved.