First Reddit Bacon Soap… Next Twitter Pork Shampoo? Is it a Marketing Plot?

What is the clear cut line, if it exists, between actual monetization planning created to increase profits and marketing/branding strategies designed to increase a “buzz” and word of mouth for a certain product or service? Are social media sites such as Reddit using their influence, popularity and reputation to lawfully bring in more cash or is it all just a maneuver to attract more and more exposure wishfully thinking it will lead to more loyal users?

Reddit's Bacon Soap

Reddit's Bacon Soap

After yet another dive in the OriginalSignal news pool, my hook caught an interesting title: “Love Bacon? Need Soap? Now There’s Reddit’s Bacon Soap.” For a moment there, the main idea floating around my head was: Wow! What a great way to monetize!

I took a few steps back, reflected on all those Marketing courses I have taken a few years back and within yet another few minutes, it struck me: Is Reddit really thinking of gaining profit through selling such a strangely branded, not very appealing, type of soap? Or is this just another way to increase the buzz about Reddit in general and get more people, like me, to write about this product in relation to Reddit?

In my humble opinion, Reddit’s product would not bring about a high percentage of sales but it will, on some level, increase Reddit’s popularity amongst its current and potential users at the same token. The way I see it, and with the social bookmarking site’s clutter, Reddit took a smart step to remind its users of its availability as well as its creativity drawing an image of innovation and continuous improvement in the minds of anyone who hears of it.

I’ll conclude this controversial pick with two simple questions: Would you really consider buying or using Reddit’s Bacon Soap? How did this branding move effect your overview of Reddit?

Anxious to hear your opinions down below :)

The (endless) Web Monetization Summary Table! Start planning…

Have you ever opted to find all the answers you are looking for in just one place? Are you tired of visiting 30 or more websites to get the answers you are seeking: the how to’s, if’s and when’s to an issue of your interest? Well, your wish is our command: We are walking the extra mile for you :)

In this article, we will present you with all the unbiased and useful links, information and updates about the ins and outs of Web monetization; how intrusive Web 2.0 system monetization methods are, the most common utilized monetization methods and how successful are they. All you need to know about Website, Web application and Blog monetization is summarized with loads of links.

The six main monetization methods are listed in our humongous table below. In this table, we will be discussing, in details and with examples, how intrusive, successful and viable each of the monetization methods is in order to help companies, and start-ups in specific, develop an overall concept of what works most and why. We are attempting to summarize the 50+ articles we read, to help you cut through information clutter and develop a clear idea of your next move towards effective monetization planning.

The (endless) Web Monetization Discussion Table:

Click to view the full table (I tried to squeeze it in the post, but it was a mission impossible!).

Another method of monetization is allowing access to your unique dataset for statistical/marketing anlysis. Take Facebook advertising for example, it is light and non-intrusive from an interface perspective, and it guarantees privacy, by limiting possible information inference, through just giving general statistics for large numbers of users rather than to smaller groups. As mentioned in an article by Nial McFadyen of the VirtualMarketing Blog: “Facebook plan to give advertisers access to a wider of array of characteristics without exposing an individual’s personal information.

Finally, we hope that you’ve found this (quite long) summary helpful, and we would like your opinion on something: Will the current monetization tools become obsolete at a certain point in time and how soon do you think that will be?

Further Reading: Monetization Models, Top 23 Ways to Monetize Your Website, How Will Twitter Monetize , New Affiliate Monetization Model

(by Beirut and Amer)

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