MTV’s “Savage County – Demand It” Campaign — Learn Social Media By Example

It seems that MTV is catching a ride on the social media bandwagon that corporate siblings such as Paramount had with “Paranormal Activity” as it experiments with new distribution and marketing methods in the digital age.

In order to achieve this, MTV has teamed up with digital information service and marketer, Eventful, to launch a social media campaign for its forthcoming indie slasher film “Savage County”, which it originally had planned to release as a Web series.

From the movie: Savage County

Beyond selling ads around the film’s potential TV and digital distribution, MTV is looking to sell international rights and bring in syndication revenue.

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Jersey Doesn’t Stink — Learn Social Media by Example

What is it about?

New Jersey, a state so bad they cut it’s name in half, chewed it and spat it so that now most people call it Joisey. No one is quite sure how Jersey does it, but it takes an awful lot of energy to maintain the reputation that it has fostered across many generations, while the title of the Garden state is what is written on NJ’s license plate it is better known by its many other colorful nicknames, like the Armpit of the US.

So in an attempt to capitalize on the rise of guidos to prominence through shows like MTV’s Jersey Shore, and the Real Housewives of New Jersey a campaign was born. The Jersey Doesn’t stink Campaign was launched to help Jerseyans show their pride for their state and defend it against the bashers.

The website

About the campaign

The campaign is focused on shaming the bashers of Jersey and allowing Jerseyans to express their love for their state through Twitter, Facebook and Youtube. The campaigners have had it with the jokes and comments that people make about their beloved state and have set out “rally those who are tired of the putdowns about pollution, wisecracks about wise guys, and cheap shots about corruption.

To fight back and show your pride, the website encourages users to participate through posting videos shaming those who bash NJ, talking about their pride and expressing their love of Jersey on Twitter, Facebook or by sporting some of the products that are on sale at the website’s shop.

Buzz Generation:

Facebook: 4,760 + Fans

Twitter: 389 Followers
Total Upload Views: 13,400+ Views

The campaign is still very young at only 3 weeks old and it got Jerseyites talking. Sponsored by High Point Auto Insurance and seven others, the campaign has rented billboards on the turnpike so it has both a physical as well as an internet presence. Also, the website features the comedian Anthony DeVito playing the talking air freshener in the Youtube video,  giving it the financial backing and star power to succeed at denting the state’s bad reputation.

Jerseyites doing what they do best... Complaining

Several blogs talked about the campaign, and even the Wall Street Journal and NPR wrote about it on their blog but the buzz that the campaign is creating is still very limited.

Why did it do what it did?

A smart marketer knows how to pick his fights and this is a case where passion over took logic and that’s why the campaign never gathered any steam.

  • Know your audience, people of New Jersey are infamous for not liking their state a recent survey concluded that it is one of the unhappiest states beaten by only NY and CT. So if your campaign is about those people taking pride in a place they feel unhappy in then you are fighting an uphill battle.
  • When employing stars for your cause pick someone who is not bland. If you are going through the effort of hiring some star power for your campaign at least ensure that they are polarizing and can create some discourse about themselves rather than just being bland.

What do you think of the campaign? Did you hear of it? Let us hear your thoughts.

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Quirky News of the Web — June 2010

There are always smaller headlines that tend to go unnoticed. They are the headlines that let us know how individualistic and unique some of the interactions on the web can be, and how much social media is shaping our world in ways that we could not have fathomed 20 years ago.

Therefore, the Quirky News of the Web section will be dedicated to those pieces of news that might go unnoticed but still pack quite the punch.

Nation for Marriage — Learn Social Media by Example

The National Organization for Marriage (NOM) is a non profit organization that is spearheading the campaign to protect the institution of marriage from being redefined and affirming that marriage is only a relationship between a man and a women and seeks to prevent the legal recognition for same-sex relationships and same-sex marriage.

The organization is very active on the internet and is always there to present a counter the arguments of the gay agenda and affirm the role that faith communities have in defining marriage.

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Who the F*** Is Justin Bieber?

The other day I was flipping through the channels, just trying to numb my brain in between things and not trying to think of anything in particular. It is one of my favorite procrastination techniques and an absolute time waste. As I was flipping I happened across a music channel, I'm inclined to say MTV out of habit but since they...

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