Since Super Bowl XLI (2006), Doritos has been running the “Crash the Superbowl” contest every year. This contest allows people to create their own Doritos Superbowl commercial. The commercials that will be featured in the Superbowl will be the ones with the most votes on the Crash The Superbowl website. The contest has been consistently popular and the ads selected by the people have always ranked high on the Super Bowl Ad Meter, and they even earned the top spot in 2009 with the following commercial:
This year the contest is back and it’s bigger and better than ever. You will be able to create an ad for not only Doritos but Pepsi MAX as well, which doubles your chances for winning the prize and getting your ad to play in the Superbowl.