Stat Box
Brand: Conan O’Brien (Entertainment)
Campaign URL: I’m With Coco
SM Channels Used: Facebook, blogs, Twitter.
Appeal: Emotional
Target Audience: Conan O’Brien fans
Date: January 2010
Disclaimer: The quotation marks in the title are definitely quotation marks. I have to make it clear before I proceed that there’s no way in hell that I will ever appreciate Conan O’Brien’s nonexistent sense of humor, and I couldn’t care less if he goes off TV or not. With that said, I admit that I’m still surprised that the level of support that Coco has garnered from social media might as well be compared to the Internets reactions to Haiti, Obama, and — gasp — even MJ.
Conan O’Brien, funny or not?
I have seen this campaign scattered all across the Internet, from the Facebook profile pictures to Kuwaiti blogs.
The Idea & Objectives
I'm With Coco poster
As organic social media campaigns often are, this campaign became viral quite by accident. When Mike Mitchell, a huge Conan O’Brien fan, tweeted a link to a poster he created in support of Coco as a reaction to the Conan O’Brien/Jay Leno debacle.
