Jimmy Fallon’s Twitter Hashtag Game — Learn Social Media By Example

Today’s episode of “Learn Social Media by Example” is a little bit different: It does not tackle a full fledged campaign and yet it has an unexpected twist!

Jimmy Fallon: Getting Ready for the Show!

Idea & Objectives:

Why stick to the old methods of advertising TV shows when you could use social media to do the rough work for you? I am sure someone at NBC.com thought about this and came up with the following plan: Integrate Twitter in a TV show and get the word out through buzzing tweeps!

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Betty White On SNL Campaign — Learn Social Media by Example

Betty White is an Emmy Award winning actress of Golden Girls and Mary Tyler Moore show fame. She was the naive, simple and hilarious Rose Nylund who believed that Bob Hope was her biological father. Due to endearing characters that she portrayed through out her career spanning over eight decades, she has developed quite the fan base, a genuine and loyal one at that.

About the campaign

In late December 2009 a bunch of fans started a Facebook fan-page to encourage both Saturday Night Live and Betty White to have her as a host for SNL commemorating her eight decades of entertainment. The fanpage kept on getting bigger and bigger through people sharing it on social media whether through Facebook or Twitter.

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Quirky News of the Web — April 2010

There are always smaller headlines that tend to go unnoticed. They are the headlines that let us know how individualistic and unique some of the interactions on the web can be, and how much social media is shaping our world in ways that we could not have fathomed 20 years ago.

Therefore, the Quirky News of the Web section will be dedicated to those pieces of news that might go unnoticed but still pack quite the punch.

“I’m With Coco” – Learn Social Media by Example

As organic social media campaigns often are, this campaign became viral quite by accident. When Mike Mitchell, a huge Conan O’Brien fan, tweeted a link to a poster he created in support of Coco as a reaction to the Conan O’Brien/Jay Leno debacle.

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Learn Social Media by Example: “Give Me My Chuck” Campaign

Learn Social Media by Example: “Give Me My Chuck” Campaign

Be a nerd.. Join the herd!

The reason behind the unique "Chuck" campaign is NBC's announcement of stopping the series Chuck, which has garnered lots of critical praise, has not seen that translate into ratings success.

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