Today’s episode of “Learn Social Media by Example” is a little bit different: It does not tackle a full fledged campaign and yet it has an unexpected twist!

Jimmy Fallon: Getting Ready for the Show!

Idea & Objectives:

Why stick to the old methods of advertising TV shows when you could use social media to do the rough work for you? I am sure someone at NBC.com thought about this and came up with the following plan: Integrate Twitter in a TV show and get the word out through buzzing tweeps!