Betty White On SNL Campaign — Learn Social Media by Example

Betty White is an Emmy Award winning actress of Golden Girls and Mary Tyler Moore show fame. She was the naive, simple and hilarious Rose Nylund who believed that Bob Hope was her biological father. Due to endearing characters that she portrayed through out her career spanning over eight decades, she has developed quite the fan base, a genuine and loyal one at that.

About the campaign

In late December 2009 a bunch of fans started a Facebook fan-page to encourage both Saturday Night Live and Betty White to have her as a host for SNL commemorating her eight decades of entertainment. The fanpage kept on getting bigger and bigger through people sharing it on social media whether through Facebook or Twitter.

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Quirky News of the Web — April 2010

Previous quirky news posts: JanuaryFebruaryMarch

There are always smaller headlines that tend to go unnoticed. They are the headlines that let us know how individualistic and unique some of the interactions on the web can be, and how much social media is shaping our world in ways that we could not have fathomed 20 years ago.

Therefore, the Quirky News of the Web section will be dedicated to those pieces of news that might go unnoticed but still pack quite the punch.

The 1st lady’s 1st tweet

What is this? I don't know how to do this!

What is this? I don't know how to do this!

The first lady was coaxed by CNN’s Ed Henry into posting her first tweet ever. Given her husbands track record of using his Blackberry and spreading his message through social mediums, it is surprising that it too this long for her to test the waters!

@flotus Jay Sucked and wasn't a lot of fun

@flotus Jay Sucked and wasn't a lot of fun

“I’m With Coco” – Learn Social Media by Example

As organic social media campaigns often are, this campaign became viral quite by accident. When Mike Mitchell, a huge Conan O’Brien fan, tweeted a link to a poster he created in support of Coco as a reaction to the Conan O’Brien/Jay Leno debacle.

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