“Don’t be afraid to go out on a limb. That’s where the fruit is“. H. Jackson Brown Jr.

Nestle's Logo

However, many companies are, and will always be afraid, of going out on a limb or even stepping out into a meadow, even when it comes to big giants such as Nestle!

I think we have found Nestle’s weak point and we are, in efforts to help, trying to expose it, analyze it and help Nestle deal with it!

Recently, and through my research sessions, I stumbled upon an article revealing Nestle’s biggest fears: the influence of social media, especially when it comes to its reputation and how shiny its image looks to the outside world in general and in the eyes of critics in particular.

So what is it that Nestle fears?

“We welcome your comments, but please don’t post using an altered version of any of our logos as your profile pic — they will be deleted,” Nestle to its Facebook fans.

Nestle’s fear is all related to sustaining its image. Understandable of course. However, the over protective and controlling method which they are going about to protect this image and reputation seems to be upsetting the crowds and bringing more criticism than positive reactions!

If you read the following comment, you will see exactly what I mean!