Learn Social Media by Example: “It Has to be Heinz — Dip & Squeeze” Campaign

Previous campaigns

Dip & Squeeze with Ease!

Dip & Squeeze with Ease!

Heinz might be famous for its ’57 varieties’, but that was a portfolio for a long-lost age, when stores sold your brands, rather than competed via offerings of their own.

Therefore, and in efforts to innovate and freshen up, Heinz has launched its biggest umbrella brand marketing campaign to date, in a £5m push to build on its “emotional connection” with consumers.

The “It has to be Heinz” campaign has been designed to celebrate the way people perceive the food brand.

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10 Tips to Ensure That You’re NOT A Social Media Sucker!

Learn all you can from the mistakes of others.  You won’t have time to make them all yourself“.  ~Alfred Sheinwold

Mistake

If only we, for once, actually took the time to understand the value of this quote, most of us wouldn’t have gone through most of the crap we had to deal with, whether on a personal level or business wise! But we are humans and we are stubborn!

My mother knew better than to try to teach me from her mistakes, however, I still have faith in you, my readers, and in the fact that you will trust me enough to learn from my own experience on social media venues as to not commit the same mistakes I did!

Top 10 Tips You Should Follow When Using Social Media!

Are you ready for this? Here we go..

1. Culturize!

Being culturally aware and sensitive is very important when using one or multiple social media platforms or venues. Cultural ignorance is highly destructive in your relationships with the communities you are trying to be a part of!

2. Emphasize!

When active inside a realm as impersonal as social media, it is very important for you to be able to emphasize any point you are trying to make in order not to be misunderstood. No one can hear the tone of your voice or see your body language so your words are your weapon and your executor!

Happy New Year – From Thoughtpick Team

The Thoughtpick team would like to extend their greetings and wishes for a happy 2010 to all of you tweeple, bloggers, Facebook lovers, Mixxers, Diggers, Redditors and other faithful social media users :)We hope this year will bring you more love, smiles, knowledge and new unique experiences!

10 Tips on Reinventing Yourself through Social Media!

Not only does social media provide a place for sharing valuable content, it also has the power to heal you and help you reinvent yourself…

Samsung Swype vs. iPhone: Faster touch typing… not! [video]

Swype is a simple input method for touchscreens developed by Swype Inc. It basically positions itself as a competitor to the "regular" mobile phones which utilize touchscreens, mainly the iPhone!

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