USA Today’s #AmericaWants Twitter Campaign — Learn Social Media By Example

USA Today

USA Today

USA Today is a national American daily newspaper published by the Gannett Company. It was founded by Al Neuharth. The newspaper vies with The Wall Street Journal for the position of having the widest circulation of any newspaper in the United States, something it previously held since 2003.

According to the Audit Bureau of Circulations, the paper has 1.9 million copies as of October 2009. USA Today remains the widest circulated print newspaper in the United States.

Idea & Objectives:

The #AmericaWants hashtag contest was conceived by Social Media strategist Alex Nicholson as part of USA Today’s larger “What America Wants” brand campaign, designed to illustrate USA Today’s connection with the American experience and readers’ engagement with the brand on multiple media platforms.

The charity that had the most retweets of the message “#AmericanWants [charity name] to get a full-page ad in USA TODAY” with its name in the tweet between Tuesday, April 13 and Friday, April 16 was declared the victor.

Who’s the lucky winner? An anti-depression non-profit organization: To Write Love on her Arms:

: 4/5
: 5/5
: 3/5
: No
: 3/5
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