Skittles’ Dazzle the Rainbow Campaign — Learn Social Media By Example

Embracing alternative product uses and taking in to the next level, Skittles rolls out its latest social media marketing campaign: “Dazzle the Rainbow”.

Dazzle the Rainbow is simply a challenge in which Skittles fans are asked to bury a man named David Phoenix in a vat of the sugary candy.

Campaign Idea & Objectives:

The challenge was kicked off on October 18th,2010 at 12 noon, UK time. It featured the ballsy Phoenix, who has announced his intention (via a series of videos) to survive being buried by more than 2 million Skittles.

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Old Spice “The Man You Could Smell Like” Campaign — Learn Social Media By Example

If I were to ask you the following question: What differentiates a good social media campaign form an extraordinary one? What would your answer be? Mine would definitely be: Old Spice “The Man You Could Smell Like” Campaign!

Old Spice Homepage

Idea & Objectives:

The campaign was simple, straight-forward yet had a great deal of creativity and innovation invested it in it. A few advertisements for Old Spice fragrance followed by a series of personalized re-tweet Youtube clips by the Old Spice guy (the same guy who starred in the ads). Did anyone think of this before? The answer is a 100% negative!

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: Yes
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