Brand: Estee Lauder (Beauty Industry) Channels Used: Facebook, booth in department stores Appeal: Feel better about yourself by looking better Target Audience: Women ages between 35-55 Date of Campaign: October 2009 — Current
I will go ahead and dare you to find a Facebook group with as much loving as Estee Lauder’s. Check it out, it is absolutely amazing.
Every wall-post has around three “I love Estee Lauder’s…”, and believe me when I say there are tons of wall posts. I have spent the past 10 minutes going over January, and all the messages are so loving it almost makes me cringe.
Estee Lauder must spend tons of money on getting their clients to love them so much.
What I love about their very subtle social media campaign is how it makes the effort to understand the needs of its audience. By offering luxury beauty product, there’s a fine line between selling an expensive product short and beautifully having women strut their best face forward with a nice nod to Estee Lauder. They address the desire to look good in one of the most important digital life-files online: Facebook.
Estee Lauder photo touch-up expert fixes the photos even further after the make-up is done.
You can also do a do-it-yourself make over with the option to upload on Facebook on Estee Lauder’s website.
People have definitely warmed up to the idea of living an online life; where every detail of their mundane lives are posted on the web. It is certainly an exciting new world that we are living in these days but some couples are starting to find out that what happens between them doesn’t always stay that way. Across the generational lines people in their 20’s, 30’s and 40’s and over are trying to deal with these issues in their own way but they can mostly agree about some certain “No, No’s” that are deal breakers for anyone in a relationship in the Social media age.
Dating a monitor
If you happen to be spending more time on the screen than vis-a-vis then you surely need to reconsider your relationship. Not only would that mean that you will have a tough time in real life, but since you are not exactly accessible in real life either, then you will risk being told off in front of the entire world on your Facebook, just ask John Mayer.
Having a Profile Dedicated to Opposite Sex Friends Only
We Finally... Meet?
There are various types of jealousy in the world, someone might be jealous when their partner looks a hottie on the streets and others won’t blink an eye if their partner flirts with their best friend. Whatever your definition of jealousy might be, in my humble opinion, everyone can agree that having a Facebook profile dedicated to flirting with people of the opposite sex is just plain sleazy.
Rule 49 of the Olympic Charter says: “Only those persons accredited as media may act as journalists, reporters or in any other media capacity.”
Ambiguous, you might say, and Olympic stars agree.
American skier Lindsey Vonn tweeted, “Because of the Olympic rules (blackout period) I will not be able to post any updates from now until march 3rd. Sorry, it bums me out too!”
Meanwhile, speedskater Nick Pearson also tweeted that “Due to Olympic regulations I can no longer post pics on Twitter through the Olympics.” Too bad.
Vonn's Twitter Message
Pearson's Twitter Message
Complete social media black-out, you say? Oh, Olympic Committee, it’s 2010, and the time for transparency is here.
Campaign Name: The Vistaprint Giveback Giveaway URL:Vistaprint giveback giveaway SM Channels used: Facebook, Twitter Prize: Lots of prizes listed on their website Target Audience: Current customers Date: Jan/2010 Campaign Duration: 1 month
The Vistaprint Giveback Giveaway by Overdrive Interactive. Vistaprint is a one stop shop for small businesses marketing and printing needs. They offer services ranging from printing marketing materials to providing marketing services such as copy-writing and design.
The company touts serving more than 8 million people per year and provides its services in 20 countries including the United States, the United Kingdom and Japan.
Campaign Name: The Meet Zack Campaign URL:zack16.com SM Channels used:Youtube, Blog, Twitter Target Audience: Teens and Youth Date: April-June/2009 Campaign Duration: 2 months
The Meet Zack Campaign, by Leo Burnett USA, is quite the fascinating and boundary decimating campaign. It really pushes the limits of what kind of approach a marketing campaign can take and it blurs the lines of what is an ad.
We’ve all heard it now. The most over-hyped non-product in history of the world is finally a product.
It even has a name. It’s not the “iSlate” nor the “Apple Tablet” that people have been using for a while, it’s actually called the iPad (naturally, #iTampon was a trending topic on Twitter soon after).
The gorgeous Apple iPad
While many people are disappointed, saying that the iPad is nothing more than an over-sized iTouch, I personally believe that it will be game-changing. Maybe this particular release won’t knock us off our heels, but eventually, with the proper support, a large list of applications, and a little mind-set change from the consumer side, this device is going to be the iPod of “handheld companions“.
Obviously, since our last bout of complaining about how Facebook should realize it won’t ever be Twitter, way back in August, Facebook is still trying hard to become more like the micro-blogging platform.
This decision eludes me; I feel like there’s a main distinction between the two social networks, where Twitter is external and Facebook is internal. Facebook is more about friends and Twitter is more about content curation. Facebook is about digital communication with our real-world friends, while Twitter is about interaction with other netizens.
Eluding or not, Facebook started rolling out a new feature this week for its users. This feature is basically its own version of “retweet”, where the user can share what their friends shared, while sending an automatic hashtag “tag” a la Twitter as a notification.
How It Works
You are reading something a Facebook friend shared and you think “WOW, I want to share this with my friends too“! All you do is click a button, smartly placed next to the familiar “Comment” button.
The "Share" button is right next to "Comment" and "Like"
Social media didn’t get the warmest welcome from the educational system, and it was always looked upon as total waste of time and a distraction. There are various reasons of why the use of social media tools in the classroom is still frowned upon by many educators, from the worries of content privacy and the over sharing nature of the classroom to others that rise out of lack of understanding of the social media environment itself. They might be valid reasons but they try to stop the wheels of time rather than go along with them.
Ironically students have been on the band wagon of social media adoption since the hay days of Myspace. The gap between them and their educators has been widening to the extent that when they try to educate their students in “internet” they are the ones taking notes of what is being said.
But things have been consistently warming up for the adoption of social networking as an education tool, and the wheels of the education system mammoth seems to be heading in the right direction. Hopefully ushering in a day where the computer in schools will move beyond its status of an over glorified workbook. So here are some of the tools that will provide the classroom and school with a lot of utilities and still address the concerns of privacy and the lack of control educators feel when using sites like Myspace and Facebook.
Twitter 360 is a nifty augmented reality Twitter application for the iPhone 3GS. What the application does beyond the basics is that it makes use of Twitter geolocation information.
The way that the application uses it is by allowing you to check where your friends (people you follow) are, based on the location of their last tweet. It will display your tweeps using Google Maps and indicate their location.
Twitter 360 in action
The best part of the application is that if you turn your camera on you will be able to see tweets relative to your current location. So, for example, if you have a friend that is physically to your west tweeting, you will be able to turn your phone to the west and see his tweets there. And If a tweep is close by, it will display an arrow pointing to their direction and their distance from you.
Of course, people will have to turn on geolocation on their Twitter accounts to get the most out of this application, and currently only the 3GS is supported because it utilizes its compass facilities.
Now if you are able to ignore the creepy factor of strangers knowing where you are whenever you tweet, this would be a great app. Especially if you follow a lot of local tweeps, and enjoy bumping into them unexpectedly (… or stalking them).
While we said half-jokingly that there is a Twitter by snail mail service, we never imagined that there is an actual market for it!
Apparently, 87 year old Dorothy Miller uses a service called Celery to update her Twitter and Facebook accounts by fax to stay in touch with her family. Yes, the old telefax! She is also a fan of short messages since she complains about how her daughter “she talks too much and it takes too much of my time, but she can read my Twittering here and see can see what her mother is doing.”
The Celery service also supports RSS feeds, blogs and email. You can also receive full attachments and color copies of your emails. Now I wonder how people using this service will understand what an RSS feed is in the first place.
Any ideas? Will you give this to your Granny is Christmas?
