Intel’s Visual Life Campaign

“The people you know, the places you visit, the things that inspire you… together, these represent your unique Visual Life, and we want to celebrate it! People from around the world have uploaded photos and videos giving us a peek inside their visual lives.” From Intel’s Website

Share Your Visual Life

Share Your Visual Life

Ad agency, Amsterdam Worldwide, unveiled a series of blogger films, called “Visual Life,” for technology brand Intel back in January 2011. The series showcased top bloggers discussing how they use technology and how it has transformed their work.

Campaign Idea & Buzz:

The first video of the series documented the work of fashion blogger and photographer Scott Schumann, The Sartorialist. The video generated around a quarter of a million views in its first two weeks and has been viewed more than 850,000 times on YouTube and the Intel site, helping increase Intel’s YouTube channel views by 200%.

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Underheard in New York: Listening to the Homeless Tweet

There are thousands of homeless people around the world, with no one to listen to their voices, share with them their dreams or sooth their fears…. This is why the “Underheard in New York” initiative began.

Idea & Objectives:

Underheard in New York is an initiative to help homeless New Yorkers speak for themselves through Twitter. “In a time when communication is all around us, we felt it was necessary to give a voice to the people who needed it most. Between Jan. 2009 and Jan. 2010 the total number of unsheltered individuals within New York City rose an estimated 34%.

Four homeless people — Danny (@putodanny), Derrick (@awitness2011), Albert (@albert814) and Carlos (@jessie550) — were given their own prepaid cell phone, a month of unlimited text messaging and a Twitter account.

The 4 Tweeting Homeless Men

The 4 Tweeting Homeless Men

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Facebook Cartoon Character Campaign — Learn Social Media By Example

In order to try and fight violence against children all over the world, the campaign aimed at making people relive memories of their childhood by placing pictures of cartoon characters as their Facebook profile pictures.

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Pedigree’s “Write a Post, Help a Dog” — Learn Social Media By Example

The concept was simple; dog bloggers had to write a blog post about Pedigree’s adoption program before September 19, 2010, and Pedigree promised to donate a 20 pound bag of the company’s new Healthy Longevity dog food to an animal shelter.

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Online Gaming Forums: A Futuristic Way of Building Skills!

Online Gaming Forums: A Futuristic Way of Building Skills!

Funny Games Forum - Intelligent talk, books, programming discussions, and more...

What good can come from online gaming? How can online gaming help in building and enhancing communication skills? How do you think these forums can be better utilized?

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Vote: Is Wikipedia credible enough for Google News?

Vote: Is Wikipedia credible enough for Google News?

"Too Many Eyes" By: Ken Sotrch

Out of the hundred news sources we know, which ones can be trusted and can considered as truly accurate resources? Is Google doing the right thing when thinking of adding Wikipedia as articles as a source for Google News?

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