The Gratitude Campaign — Learn Social Media By Example

To make the “thank you” sign, all you need to do is to simply place your hand on your heart, as though you’re saying the Pledge of Allegiance. Then pull your hand down and out, bending at the elbow (not the wrist), stopping for a moment at about the belly button with your hand flat, palm up, angled toward the person you’re thanking.

About the Campaign:

Sometimes, it is hard for us to sound the words “thank you” when we feel gratitude towards those we appreciate for serving our country or community, whether they are military personnel or others. This is how the idea for this campaign began…

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NHS Organ Donation Campaign — Learn Social Media By Example

NHS Blood and Transplant helps save thousands of lives every year.

Each year, around 3,000 people in the UK benefit from an organ transplant. But more than 9,000 people currently need a transplant to save or dramatically improve their lives. Sadly, around 1,000 die each year before a suitable donated organ becomes available.

Idea & Objectives:

Organ Donation Logo

Organ Donation Logo

As one of the three arms of NHSBT, ODT’s key role is to ensure that organs donated for transplant are matched and allocated to patients in a fair and unbiased way. Matching, particularly in the case of kidneys, is so important that donation and allocation needs to be organized nationally. The larger the pool of organs, the better the likelihood there is of a good match.

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USA Today’s #AmericaWants Twitter Campaign — Learn Social Media By Example

The #AmericaWants hashtag contest was created as part of USA Today’s larger “What America Wants” brand campaign, designed to illustrate USA Today’s connection with the American experience and readers’ engagement with the brand on multiple media platforms.

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8 Ways to Make the Most Out of Google Wave

I love Google Wave. It’s a brilliant idea, it’s brilliantly done, and it’s from Google. But what can you do with Wave? Oh, let me count the ways…

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