NHS Organ Donation Campaign — Learn Social Media By Example

NHS Blood and Transplant helps save thousands of lives every year.

Each year, around 3,000 people in the UK benefit from an organ transplant. But more than 9,000 people currently need a transplant to save or dramatically improve their lives. Sadly, around 1,000 die each year before a suitable donated organ becomes available.

Idea & Objectives:

Organ Donation Logo

Organ Donation Logo

As one of the three arms of NHSBT, ODT’s key role is to ensure that organs donated for transplant are matched and allocated to patients in a fair and unbiased way. Matching, particularly in the case of kidneys, is so important that donation and allocation needs to be organized nationally. The larger the pool of organs, the better the likelihood there is of a good match.

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