Adobe’s “Real or Fake” Campaign — Learn SM By Example

Adobe, the proud maker of popular software titles such as Photoshop, Illustrator, Acrobat and Flash, worked with interactive advertising agency Traction to create a social media engagement initiative.

The Idea & Objective:

Adobe wanted to increase awareness of its discounts for college students. It thought hard and long about the best strategy to do so, taking into consideration the characteristics of its target audience while tailoring an effective, customized method to reach them.

The challenge was clear: Increase awareness among college students for the launch of Adobe Student Editions in North America; we wanted students to know that they can purchase Adobe products at a steep discount for students (up to 80% off the full retail price).

Adobe Student Facebook Page

Adobe Student Facebook Page

Accordingly, Adobe created a game on Facebook challenging users to spot doctored photos. The core of the campaign was asking fans of the Adobe Students page whether they thought a series of images were “Real or Fake?”

: 5/5
: 4/5
: 5/5
: No
: 5/5

50 Top Noise-Free Twitter Tips in Social Media, Marketing, SEO & Design! Part 5

Wouldn’t it be just great if you could find the most useful tweets and links about the hottest most interesting topics online, all in one place? Wouldn’t it be just convenient if you could link that valuable information to the tweeple who posted it so you can have continuous access to his/her tweets by following him/her accordingly?

Below you will find our fifth specialized well researched list of 50 Top Twitter Tips and Links divided into 5 distinctive categories: 1) Social Media & Technology, 2) Marketing & Advertising, 3) Design, 4) SEO, 5) Motivational & More.

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