Pedigree’s “Write a Post, Help a Dog” — Learn Social Media By Example

Pedigree: Write A Post, Help A Dog

Over 4 million dogs wind up homeless each year.

The Pedigree Foundation has created a website with resources for adopting a shelter dog. Included in the website’s information are links to area shelters, articles on responsible dog ownership, and information about how to get a free month of dog food for newly adopted shelter dogs.

Campaign Idea & Objectives:

Pedigree invited people to join them in their efforts to not only feed these dogs without a family, but to encourage individuals to adopt a shelter dog as their next companion. Like Pedigree says, “every dog deserves a healthy and happy life.”

The concept was simple; dog bloggers had to write a blog post about Pedigree’s adoption program before September 19, 2010, and Pedigree promised to donate a 20 pound bag of the company’s new Healthy Longevity dog food to an animal shelter.

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HOW TO: Blog About the Latest News Scoops Using Yahoo! Pipes (Part 1)

HOW TO: Blog About the Latest News Scoops Using Yahoo! Pipes (Part 1)

Y! Pipes Screenshot

Thoughtpickers take you on a short "How To" tutorial to collect fresh news, filter and sort it out via Yahoo! pipes in order to be the first to come up with a news scoop.

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Microsoft’s “Browse Never” Campaign: Was the Puke Really Necessary?

Is spending millions on "bad" advertising the new emerging trend to capture audience attention and spread the word about new products and services? How much impact do "bad" ads have on sales as opposed to good creative ads? Is Waggener Edstrom doing the right job for Microsoft? YouTube's famous "Friday Pranks" seems to be doing a...

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Are bloggers influencers, journalists or both? Does it matter?

Are bloggers influencers, journalists or both? Does it matter?

Cartoon: If superman would blog. Thanks to @Boris.

Bloggers are gaining power all over the world; A recent survey showed that they prefer to be treated as influencers rather than as journalists. Is there a difference? does it really matter?

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