SmileBox Application — Apps Using Social Media Brilliantly

Welcome to another episode of Thoughtpick’s series of articles: Apps Using SM Brilliantly. We will again be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.

Today’s application is : SmileBox.

The Application:

Smilebox Application

Smilebox Application

Smilebox was founded in 2005 by a group of optimists with a lofty mission: “joy is one of the world’s most important renewable resources, and it’s our passion to help people share it.” Connecting friends and family, sharing life’s special moments big and small.

Thriving with a Fan Economy

Inspired by a brilliant and mind-opening presentation about the fan economy created by Bud Caddell, a strategist at Undercurrent, here are some ideas about thriving online through the fan economy; an economy pushed by fans of a certain product, rather than just blind consumers.

1. The Web Has Allowed Niche Communities to Form

While the Web initially started out as an anonymous place where everyone was treated equally, it quickly became a melting pot of ideas, preferences and passions. Every day, people are finding it easier to network with others who share their likes, even if they are super freaky (remember Beirut’s post about ridiculous yet popular Facebook fanpages?) — People are finding it easier to exclaim that “Hey! We’re fans of this!”

2. Spend Money on Fans

Spending money on fans equals more “retention, recruitment, R&D, and longevity”. That’s mainly because fans don’t just buy products, they also convince their friends to try them.
Due to the fact that Web users define their digital identity by rallying around the things they like (Facebook fanpages are a great example), it’s much easier to find cost effective ways of engaging users.

3. It’s Not Just About Money… It’s Also About Listening

Fans are practiced at voicing their opinions, and understanding their desires and motivations starts by listening to them, and answering their concerns. Fans want to be treated like they’re an essential part of the product, and they want people to listen to them.

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