10 Tips for Utilizing Your Facebook Fanpages

So you have your Facebook Fanpage set up and ready to go however, you have no clue how to make use of it! Here are 10 tips that could help you utilize your fanpages in the best way possible:

1. Carefully Choose Your Content:

As we have previously discussed, your content is very important and it plays a great role in attracting and retaining fans.

Now, since we are discussing Facebook fans in particular, you should always try to use the right messages combined with a mix of audio visuals in order to capture your fans’ attention since there are millions of other companies, people, services and products competing over it!

An Example of Pringles' Content on their Facebook Fanpage

An Example of Pringles' Content on their Facebook Fanpage

Your Facebook fanpage messages should be unique, informative and, when possible, fun!

2. Focus on Your Fans:

Fans are not really customers, however, they have the power to spread the word about your product and service in a way that you would not be able to do yourself! This is why you need to focus on your fans and how to attract them and satisfy them enough for them to become your natural buzzers!

Lay’s vs. Pringles: Can Social Media Alter Your Taste Buds?

People have a peculiar pleasure in making converts, that is, in causing others to enjoy what they enjoy, thus finding their own likeness represented and reflected back to them“. Johann Wolfgang Von Goethe (1749-1832) German poet, novelist and dramatist.

Social media is definitely the power tool helping people reach their goals in making those converts!

In the case of brand marketing and positioning, there is mainly one winner in this human persuasion and social media equation: brands! Brands highly benefit from the need of people to share what they like and what they enjoy. Consequently, the overall effort of brands to appeal to their consumers and attract potential customers slowly decreases: yes, we are doing most of the work!

Therefore, I decided to try and separate social media users’ efforts from brand efforts and compare similar brands in terms of the amount of effort and resources they are REALLY investing in order to deserve the exposure they are getting!

For my first two brands, I chose Pringles vs. Lay’s.

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