Coba Uses Social Media for Rebranding

Precision advertising agency, Sensis, recently launched a social media campaign promoting Cobá, a maker of naturally sweetened aguas frescas. The brand launched as Bonadea, but changed to Cobá, which means “waters stirred by wind.” Cobá is also a Mayan city near the Caribbean Sea.

Drink Coba

Drink Coba

Campaign Idea & Objectives:

Sensis launched a social media-based ad campaign promoting the change to Cobá and aimed at expanding the 2-year-old beverage company’s loyalty base by introducing its drinks to an audience eager to taste something authentic.

Cobá fans on Facebook (http://www.facebook.com/drinkcoba) and followers on Twitter (http://twitter.com/drinkcoba) will be able to participate in contests for prizes. Los Angeles locals can use Foursquare to find Cobá and the authentic flavors it compliments.

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5 Great Facebook Contest Ideas

FYI : According to Facebook Promotions Guidelines all contests need to be administered through 3rd party apps.

Sometimes, all you need to increase the level of interaction on your Facebook Page is to sweeten the deal a bit with a little contest. This will not only give people a reason to keep on checking your page, but it will also increase the exposure of your brand and excite new brand fans of to join your page. Here are some contest ideas that you can refer to for inspiration.

The “Tag” Marketing

Simply post a picture of your product or your brand on a weekly or monthly bases and ask your fans to tag themselves in various parts of the picture for a chance to win either the items tagged or some other prize. IKEA was probably one of the first brands to leverage this technique effectively and it was a great hit with their fans.

Scavenger Hunt

While a scavenger hunt might be a bit more taxing on the contestants, its benefit is that it forces contestants to check your information a bit more in-depth. You can create a scavenger hunt on Facebook by laying out a trail of clues that might stretch over from your social media presence into your website or even Google maps. Buick is about to run another contest in their series of city focused scavenger hunts, which have been very successful in the past.

A Chicago Scavenger Hunt

How to Celebrate This Easter À la Social Media Style!

“Thousands of candles can be lit from a single candle, and the life of the candle will not be shortened. Happiness never decreases by being shared.” Buddha Inspired by these beautiful words of love, sharing and wisdom, the Thoughtpick team brings you a compilation of various ways in which you can share the joy of [...]

Learn Social Media By Example: Dunkin Donuts Campaign

Dunkin Donuts used a Facebook Fan Page strategy combined with some Twitter help, @dunkindonuts to promote the idea of the campaign and attract more traffic to the fan page.Their main ideas was gaining access to friends of friends while helping brand advocates to feel equally rewarded and recognized.

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Dramatic Chipmunk Starring in New LG Campaign [video]

Advertising appeals used as their best! LG should be given kudos for their proper utilization of a combination of different appeals:humor, sex and emotional!

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