Honda + Car Town Game = Awesome Social Gaming Campaign

On a weekly basis, we present to you social media campaigns which we find interesting. We research them, analyze them and break them down into valuable information, tips and lessons which could be helpful to you when designing your next new social media hit.

However, this time we have a new flavor which comes in a combo form: a social media campaign which depends on a viral and spreadable application to attract its audience!

“Honda Motor Corp.’s campaign for its new CR-Z car features the hybrid vehicle in some colorful roadside billboards that can’t be seen from a freeway.” ~ Bloomberg

Honda Takes Social Gaming for a Test Drive

Car Town Application on Facebook

To promote the U.S. launch of its latest sport hybrid coupe, the Honda CR-Z, the company initiated a two-month advertising campaign in Car Town, a newly released Facebook game that allows players to use virtual currency to purchase, customize and store hundreds of vehicles in their own virtual garages. Players can then use these vehicles to take road trips and complete challenges to earn points to purchase additional vehicles and car-related products and services.

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Pedigree’s “Write a Post, Help a Dog” — Learn Social Media By Example

Pedigree: Write A Post, Help A Dog

Over 4 million dogs wind up homeless each year.

The Pedigree Foundation has created a website with resources for adopting a shelter dog. Included in the website’s information are links to area shelters, articles on responsible dog ownership, and information about how to get a free month of dog food for newly adopted shelter dogs.

Campaign Idea & Objectives:

Pedigree invited people to join them in their efforts to not only feed these dogs without a family, but to encourage individuals to adopt a shelter dog as their next companion. Like Pedigree says, “every dog deserves a healthy and happy life.”

The concept was simple; dog bloggers had to write a blog post about Pedigree’s adoption program before September 19, 2010, and Pedigree promised to donate a 20 pound bag of the company’s new Healthy Longevity dog food to an animal shelter.

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Vaseline “Be Prepared” Campaign for India – Social Media By Example

Vaseline takes advantage of the fact that while white people in Europe and North America are swarming to tanning salons and picking up overpriced tanning creams to gain a bronze shade, people in South East Asia have a completely contrary appreciation to skin tones; they are obsessed with lighter skin.

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Learn Social Media by Example: “It Has to be Heinz — Dip & Squeeze” Campaign

In efforts to innovate and freshen up, Heinz has launched its biggest umbrella brand marketing campaign to date, in a £5m push to build on its “emotional connection” with consumers.

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Learn Social Media By Example: Dunkin Donuts Campaign

Learn Social Media By Example: Dunkin Donuts Campaign

A Snapshot of Dunkin's Recent Twitter Account

Dunkin Donuts used a Facebook Fan Page strategy combined with some Twitter help, @dunkindonuts to promote the idea of the campaign and attract more traffic to the fan page.Their main ideas was gaining access to friends of friends while helping brand advocates to feel equally rewarded and recognized.

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Yahoo! “to Take on Twitter”: Beyond Far-fetched!

Yahoo! “to Take on Twitter”: Beyond Far-fetched!

Yahoo meme

Is it really "wise" to try to take on well-established services or platforms by imitating them? Does the fact that a company has a high market share in a certain field automatically translate into its a guaranteed success in other fields? What is happening to product/service specialization? And why is everyone is trying to be involved...

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