Two weeks ago, at the Digital Contents Expo in Tokyo, Sony unveiled for the first time a prototype of a 360° 3D display that can be viewed from any direction. It displays pictures of objects that appear with a depth that can be viewed through 360° around the device.
Ryoji Chubachi, Sony’s vice chairman, expects many proposals of applications to pop up and take advantage of the new futuristic technology. Unfortunately, for now, there are no immediate plans for commercialization as they are waiting to test the ideas of the proposed applications and measure how feasible it is for them to put more investment into it.
We can think instantly of two applications that can fit perfectly with this new device:
1. Google Earth: While Google Earth can currently give us a great 3D view of any location around the planet. Imagine how much better it could be if combined with this 360° 3D display?
2. Sony’s new motion control system or Microsoft’s Natal Project: If Nintendo’s Wii motion control had revolutionized the way we interact with our video games, and Microsoft’s Natal promises to push it even further, imagine what it would be like playing a video game around a full 360° 3D environment that detects your motion! It would be the most realistic gaming experience, wouldn’t it? Sony can easily swipe the floor under Nintendo and Microsoft’s feet if they pursue this in the next generation of video games hardware.
Impressed? What do you think of this device? Do you see it being utilized in a useful applications and becoming commercialized?
Is social media proving to be the number one advertising tool across the globe? How could social media be best utilized in order to attract potential customers and breed loyal ones? How important is it to build up excitement for the launch of a certain product/service before its actually in the market? What are the reasons and facts behind Xbox Project Natal’s social media campaign’s success?
One could easily argue that social media is a great tool for creating and executing successful campaigns, but the question remains to be: How?
In an overly-cluttered need-driven market packed with different yet sometimes similar, competing products and services aiming to grab and sustain the attention of potential customers, there must be certain keys which unlock opportunities for some companies as opposed to others. It seems that Microsoft have found their master key: The Xbox Natal Project!
Our Analysis:
After watching Youtube’s video of the Xbox 720 Natal Project, my first reaction was: “I need to meet Milo!” After researching more, I came to realize that Milo is not yet available! I was disappointed yet I made myself a promise to stay up to date with this project’s progress so I will be one of the first few thousands to own it straight after its launch date.
This made me wonder: how could I possibly want something that I haven’t experienced first hand this bad? And the answer was simple: A clever, highly targeted social media campaign which captured the attention of millions!
Impressive stats for one of Project Natal's Youtube videos
The Reasons & Facts:
Milo: The unique character which Microsoft chose to represent its Xbox 720 creation is a teenager with an innocent look and a rather smart personality and engaging characteristics. Microsoft defied the norms and did not choose a foxy middle-aged woman neither did they use a toddler or a hunk in his middle twenties with a bad boy attitude. I think that was brilliant! What Microsoft was able to do is allow us to think of Milo as a long-term friend rather than the cliche’s we see in almost every game and ad. [read full article >>]
