10 Must-Know Advantages & Disadvantages of Social Media

Social Media Use

Only a few technology-loving, mind-stimulating and idea-generating individuals out there are still unplugged with social media. I am sure those too will join soon as well since social media is not just a platform for easy and simple advanced online marketing, it is also the revolution of our century!

Many people have tried to capture the importance of social media. In today’s post, we will introduce to you the most must-know advantages and disadvantages of social media so you’ll be aware of how to use it in the safest and most valuable possible ways!

5 Must-know Disadvantages of Social Media:

  1. The wrong online brand strategy could put you at a viral social disadvantage and may even damage your reputation, i.e, when you make a mistake offline, a few will know but when you make a mistake in front of hundreds or thousands of you online audience, most of them will know!
  2. Using social media for marketing and advertising could be more time consuming than companies expect.
  3. In order to get social media’s full effect, you need to understand how it works, when and how to use it and which channels to focus on depending on your end goal of using social media.
  4. Social media can have a negative influence on worker productivity. Employees may waste valuable time using social media channels such as Facebook and Twitter. They can also use social media to attack the company’s reputation!
  5. When social media is used excessively or in the wrong way, it could have serious detrimental outcomes on both mental and even physical health of individuals.

Social Media Trends for Businesses [video]

Social media = More power to the people

With the strong presence of social media, every social media user can have a voice and share his/her opinions with the world.

Advertisers now are targeting social media more and more since they understand the major role it plays in attracting customers, building brand loyalty and boosting sales of product and services.

But that’s not all… This video will guide you through the latest trends brought about by social media giants such as Facebook, Twitter and LinkedIn with stats and numbers… Enjoy!

So, after viewing this video, what do you think: Do you believe in the power of social media? And do you think advertisers will truly benefit from social media more than other available channels?

Looking forward to your comments and insights down below…

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Dunkin Donuts used a Facebook Fan Page strategy combined with some Twitter help, @dunkindonuts to promote the idea of the campaign and attract more traffic to the fan page.Their main ideas was gaining access to friends of friends while helping brand advocates to feel equally rewarded and recognized.

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