Google is re-writing a large chunk of the way they index web pages (a new algorithm called Caffeine); one of their major objectives is to make searching real fast. Fast web usage is one of the core principles that has always defined the way people perceive Google’s brand identity. It is Google’s culture to make things simple and fast, and now they want to spread it – doing what they believe to be the right thing for users – and push it all over the web.
While in an earlier interview, Matt Cutts pointed out that he doesn’t think there are going to be a lot of changes in the search list results, of the new Google speed algorithm news managed to trigger different reactions. On the good side, Google search would become much faster improving the web experience for all Google’s users, in addition to improving the experience of the web at large with sites paying extra attention to their load speed in order to improve their ranking. On the down side, some people believe that it is not fair that ranking sites is based on their load speed as big sites with more cash can invest more in improving their load speed by moving to better servers while smaller sites with good content won’t be able to compete! While speed may mean a better user experience, it doesn’t always mean a better content.
A few links are mentioned in the video and can be found at: http://code.google.com/speed/tools.html
Matt Cutts talking about Caffeine
So at which side are you? Do you think that adding a weight to sites loading speed in Google’s ranking algorithm is a good idea? Do you think it would really impact our web experience? Would it give Google an edge over Bing? Let us know your opinion in the comments section.