A Triple-Double Exposure Twitter Campaign by Turkcell

Turkcell Twitter campaign

Heavy internet users tend to be excellent adopters of technology and they also tend to be the early adopters of technology. That makes for an excellent group to target with non traditional advertising.

A Turkish company, launching a line of smart phones with internet bundles, wanted to attract those heavy internet users therefore they decided that the best approach for this campaign is to go where the heavy mobile internet users are; Twitter.

So How Did they Do it?

To attract the Turkish heavy internet users, Turkcell decided to go into their natural habitat; Twitter. So they took a prize, a Nokia or a Samsung smart phone, wrapped it in a box, and covered the box with post-it notes. The goal of the game is to tweet the message on the post-it note using the contest’s hash-tag (#turkcelltweet). Along the way, the users can play a bunch of games to win free minutes and other perks, and to win the smart phones the user has to get a celebrity to re-tweet them.

The campaign was a great success, during the 7-days of the campaign it had garnered more than 56,000 tweets, and was a trending topic for the entire duration.

How they did it?

They created an entry barrier. Now that might sound negative but if you want to attract heavy internet users, you need to make it a point that you need a certain amount of traction and internet prestige to qualify. In simpler terms, stroke their egos.

Double exposure. The post-it notes carry little advertisements in them, and that’s just an added bonus.

Attention boosters. If you are running a multi-day live campaign, you will probably have to add some little prizes to keep everyone’s attention. Those little prizes will give people something to look forward to and a reason to participate beside the grand prize.

Triple exposure. Not only did they get the participants to advertise for the brand, they also encouraged them to get a celebrity to re-tweet the advertisement as well. The power of a celebrity in the Twitter community is one that can create valuable exposure.

Verdict

Gone are the days of a simple banner advertisement, targeted campaigns with an innovative idea behind them go much further and achieve a lot more than the traditional campaigns. Also, getting people to advertise for you is the wet dream of every marketer nowadays, so a campaign built around that idea will always be a winner.

Did you hear about this campaign? What do you think of it? Looking forward to your comments in the section below…

: 5/5
: 5/5
: 4/5
: Yes
: 4/5

Coba Uses Social Media for Rebranding

Precision advertising agency, Sensis, recently launched a social media campaign promoting Cobá, a maker of naturally sweetened aguas frescas. The brand launched as Bonadea, but changed to Cobá, which means “waters stirred by wind.” Cobá is also a Mayan city near the Caribbean Sea.

Drink Coba

Drink Coba

Campaign Idea & Objectives:

Sensis launched a social media-based ad campaign promoting the change to Cobá and aimed at expanding the 2-year-old beverage company’s loyalty base by introducing its drinks to an audience eager to taste something authentic.

Cobá fans on Facebook (http://www.facebook.com/drinkcoba) and followers on Twitter (http://twitter.com/drinkcoba) will be able to participate in contests for prizes. Los Angeles locals can use Foursquare to find Cobá and the authentic flavors it compliments.

: 2/5
: 2/5
: 2/5
: Yes
: 4/5

Kraft’s Mac & Cheese Campaign: Turning Your Tweets Into TV Ads

I might not be a number one fan of Macaroni and Cheese, nevertheless, I feel that I owe it to my blogging integrity to give some kudos to the brilliant marketing minds behind Kraft’s latest social media driven campaign!

: 3/5
: 3/5
: 4/5
: Yes
: 5/5

Underheard in New York: Listening to the Homeless Tweet

There are thousands of homeless people around the world, with no one to listen to their voices, share with them their dreams or sooth their fears.

This is why the “Underheard in New York” initiative began.

: 2/5
: 2/5
: 4/5
: No
: 4/5

Google Jumps in to Aid the Egyptians

Google Jumps in to Aid the Egyptians

A Voice From Egypt

People in Egypt today are hoping to organize a million man March, and the government has cracked down on all communications channels. They last internet server provider, the Noor Group, has went offline and there are talks about shutting mobile networks as well. A Voice From Egypt In a move that truly displays that there...

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The Guardian Ian Prior’s Twitter Whoopsy

The Guardian Ian Prior’s Twitter Whoopsy

#GuardianFail Tweets

Twitter is a very useful tool to spread breaking news, we have seen it time and time again used by people and organization to announce their scoops. Usually tweeps are the ones that decide what is worth spreading so they retweet what they like and ignore the pieces of news that doesn't interest them. The thing is that influential...

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The David On-Demand Twitter Campaign

David Perez of Leo Burnett-Chicago really wanted to go to the 57th Cannes Lions International Advertising Festival in Cannes, and was willing to do anything to be able to get there. so the agency said OK if that's the case, you can go to the Festival but only if you agree to do anything anyone suggest to you on your Twitter account...

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Who Is Using Twitter And How Are They Using It [INFOGRAPH]

Who Is Using Twitter And How Are They Using It [INFOGRAPH]

Who Uses Twitter

It will be really interesting to see in which way Twitter will head in this year, although I doubt after releasing their new interface and new business model that we will be seeing many big stories from the service. Regardless of its fate in the future, Twitter was a very influential medium last year and it was interesting to see...

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5 Top Tips for Engaging Your Audience Starting Every New Year!

5 Top Tips for Engaging Your Audience Starting Every New Year!

Happy Tweets!

5 tips for engaging your audience starting every new year!

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Facebook vs. Twitter [infograph]

Facebook vs. Twitter [infograph]

Facebook vs. Twitter

This infograph by The Next Web helps you get a clearer view of how you can better use Twitter and Facebook for advertising your products or services.

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