Coba Uses Social Media for Rebranding

Precision advertising agency, Sensis, recently launched a social media campaign promoting Cobá, a maker of naturally sweetened aguas frescas. The brand launched as Bonadea, but changed to Cobá, which means “waters stirred by wind.” Cobá is also a Mayan city near the Caribbean Sea.

Drink Coba

Drink Coba

Campaign Idea & Objectives:

Sensis launched a social media-based ad campaign promoting the change to Cobá and aimed at expanding the 2-year-old beverage company’s loyalty base by introducing its drinks to an audience eager to taste something authentic.

Cobá fans on Facebook (http://www.facebook.com/drinkcoba) and followers on Twitter (http://twitter.com/drinkcoba) will be able to participate in contests for prizes. Los Angeles locals can use Foursquare to find Cobá and the authentic flavors it compliments.

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Using Social Media to Promote Haiti Shops to US Consumers

Social media is, yet again, being tested to prove its worth, not solely to brands, services and products but also to a country and its economy.

Gelman and Brown, branding and social media experts, have a mission: attracting Americans to help earthquake-devastated Haiti the best way they know how: by shopping. How are they planning to do this? Through using social media, of course.

This is really about the rebranding of this country in the eyes of the American consumer,” Gelman said.

Made in Haiti

Made in Haiti

In order to create a drive for Haitian products, Gelman and Brown launched a made-in-Haiti promotional campaign on Facebook – an ethical consumer movement helping to support the rebuilding of Haiti’s economy in the wake of the January earthquake. “Choose Haiti” now has more than 30,000 fans.

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