How To Plan the Perfect Trip – & Save Loads of Money

In the first part of this series, I talked about how I plan my trips from gathering information about a country and its attractions, to picking the right hotel room or checking what events are going on in town. In this part, I’ll be talking about how to find out about the best deals, last minute offers and packages and any corners that you can cut to get more bang for your buck.

Booking the Trip

When I’m flexible with my plans (or procrastinating) and working with a shoe string budget I hit Voyij.com to get an idea of what my options are; it never fails to inspire. Aside from being able to search through many internet sites for the best and cheapest deals that fit your budget, it also has a great Twitter Stream. It offers a real-time search for the best deals offered on Twitter and there is always a chance to catch some awesome fire sale offers on there.

Some of the best deals are offered on Twitter

Some of the best deals are offered on Twitter

I usually like to compare deals and prices that I get on the web and hence I love Kayak.com, too.  Kayak allows searching across several online booking sites like Expedia, Orbitz and others along with their own site, giving the option of comparing them head to head and picking the cheapest deal. The flexible date search option, which requires you to register with them, is always helpful to make sure you get the best price.

Adobe’s “Real or Fake” Campaign — Learn SM By Example

Adobe, the proud maker of popular software titles such as Photoshop, Illustrator, Acrobat and Flash, worked with interactive advertising agency Traction to create a social media engagement initiative.

The Idea & Objective:

Adobe wanted to increase awareness of its discounts for college students. It thought hard and long about the best strategy to do so, taking into consideration the characteristics of its target audience while tailoring an effective, customized method to reach them.

The challenge was clear: Increase awareness among college students for the launch of Adobe Student Editions in North America; we wanted students to know that they can purchase Adobe products at a steep discount for students (up to 80% off the full retail price).

Adobe Student Facebook Page

Adobe Student Facebook Page

Accordingly, Adobe created a game on Facebook challenging users to spot doctored photos. The core of the campaign was asking fans of the Adobe Students page whether they thought a series of images were “Real or Fake?”

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