Thoughtpick: A unique perspective of the Web and social media...
A unique perspective of the Web and social media...

February 23, 2010

Learn Social Media by Example: “It Has to be Heinz — Dip & Squeeze” Campaign

Stat Box

Brand Name: Heinz (Consumer Products)
SM Channels Used: Twitter, Facebook & website
Appeal: Emotional appeal
Target Audience: USA bloggers, microbloggers, Facebook users, social networking users and Heinz lovers
Date: February, 2010
Campaign Duration: Ongoing

Previous campaigns

Dip & Squeeze with Ease!

Dip & Squeeze with Ease!

Heinz might be famous for its ‘57 varieties’, but that was a portfolio for a long-lost age, when stores sold your brands, rather than competed via offerings of their own.

Therefore, and in efforts to innovate and freshen up, Heinz has launched its biggest umbrella brand marketing campaign to date, in a £5m push to build on its “emotional connection” with consumers.

The “It has to be Heinz” campaign has been designed to celebrate the way people perceive the food brand.

[read full article >>]

November 10, 2009

The Self-Destructing Worm: Crawling into an iPhone Near You!

Within a few days of publishing an article entitled “The iPhone is the worst phone in the world“, the iPhone self-destructing worm came into play. Is Flora Graham clairvoyant? Or is it just that the iPhone is simply going downhill just like any other ex super-hyped, highly-priced technological device about to hit the gutter?

Around 8 months from posting her article: How I learned to stop worrying and love the iPhone, Flora Graham brutally attacks the iPhone in terms of dropping calls, data gaps, poor overall design, relatively short battery life and so on. I am curious here: What brought about this hate after what seemed to be a deeply entrenched “love” relationship built on trust and respect for the phone’s features and the tools it provides?

Ikee iPhone Wallpaper

Ikee iPhone Wallpaper

Personally, I never was interested in buying an iPhone; the Blackberry was more appealing to me due to its highly facilitated and flexible access to e-mails. However, I keep up with the latest technology news and reviews and have never yet, up until the past week, come across such negative reviews about the iPhone then all of a sudden, boom, the iPhone’s fairly good reputation starts heading down hill!

The 21-year-old hacker, Ashley Towns, has written a worm – a type of self-replicating computer program similar to a virus, that changes the iPhone’s wallpaper to show a picture of 80’s pop singer Rick Astley and displays the message “ikee is never going to give you up“.”

It makes you wonder, doesn’t it, to what extent are we really safe with technology? And how long can we depend on our phones and even computers to keep our information intact and safe from hacks, spam and / or theft?

Looking forward to reading your thoughts down below :)

Filed under: Web News — Tags: , , , , , , , , , , , , , , — Beirut @ 8:47 pm

September 28, 2009

TechCrunch vs. Mashable Review – Part 1: Mixed Stats, Interface & Reviews!

If I were to ask you: Where do you usually go when looking to read web focused news and social media related stories and tips? The answer would probably be one of three: Mashable, TechCrunch or both!

Just by taking a quick and uneducated look at the graph below, it is easy to clearly assess how TechCrunch and Mashable have been head-to-head on competition for the last year (and more).

Mashable vs. TechCrunch on Compete

But the above figures are available for all and it is not a secret to anyone that those two sites are rough to crack opponents when it comes to dealing with each other! Therefore, I invite you to stay tuned with us while we compare and contrast Mashable and TechCrunch from every possible aspect such as stats, interfaces, content, mistakes and more in a 2 parts review.

Mashable vs. TechCrunch – The Reviews:

Mashable’s Profile:

Founded in July 2005, Mashable is the world’s largest blog focused exclusively on Web 2.0 and Social Networking news. With more than 5 million monthly page views, Mashable is the most prolific blog reviewing new Web sites and services, publishing breaking news on what’s new on the web.”.

It’s informative and important for our keeping up with the ongoing changes in networking innovations. its good to be part of the discussion“. By humanette

Great resource for what’s happening in social media“. By Jeremy Jaramillo

Very good site. Lots of news about social media. High refresh rate“. By Casper Maltha

TechCrunch’s Profile:

“It all started on July 15 2005 when founder Michael Arrington opened TechCrunch for the first time. His goal with the blog was to be dedicated about profiling and reviewing companies and internet products. By the time the site turned one year, they had 883 posts, 23,713 comments and 65,00 RSS and email subscribers. They also had 3 other partner sites in their network and have had seven guest post writers and he already hired a co-writer to help him, Marshall Kirkpatrick”. [read full article >>]