Learn Social Media by Example: “It Has to be Heinz — Dip & Squeeze” Campaign

Previous campaigns

Dip & Squeeze with Ease!

Dip & Squeeze with Ease!

Heinz might be famous for its ’57 varieties’, but that was a portfolio for a long-lost age, when stores sold your brands, rather than competed via offerings of their own.

Therefore, and in efforts to innovate and freshen up, Heinz has launched its biggest umbrella brand marketing campaign to date, in a £5m push to build on its “emotional connection” with consumers.

The “It has to be Heinz” campaign has been designed to celebrate the way people perceive the food brand.

: 4/5
: 3/5
: 3/5
: Yes
: 5/5

The Self-Destructing Worm: Crawling into an iPhone Near You!

Within a few days of publishing an article entitled “The iPhone is the worst phone in the world“, the iPhone self-destructing worm came into play. Is Flora Graham clairvoyant? Or is it just that the iPhone is simply going downhill just like any other ex super-hyped, highly-priced technological device about to hit the gutter?

Around 8 months from posting her article: How I learned to stop worrying and love the iPhone, Flora Graham brutally attacks the iPhone in terms of dropping calls, data gaps, poor overall design, relatively short battery life and so on. I am curious here: What brought about this hate after what seemed to be a deeply entrenched “love” relationship built on trust and respect for the phone’s features and the tools it provides?

Ikee iPhone Wallpaper

Ikee iPhone Wallpaper

Personally, I never was interested in buying an iPhone; the Blackberry was more appealing to me due to its highly facilitated and flexible access to e-mails. However, I keep up with the latest technology news and reviews and have never yet, up until the past week, come across such negative reviews about the iPhone then all of a sudden, boom, the iPhone’s fairly good reputation starts heading down hill!

The 21-year-old hacker, Ashley Towns, has written a worm – a type of self-replicating computer program similar to a virus, that changes the iPhone’s wallpaper to show a picture of 80’s pop singer Rick Astley and displays the message “ikee is never going to give you up“.”

It makes you wonder, doesn’t it, to what extent are we really safe with technology? And how long can we depend on our phones and even computers to keep our information intact and safe from hacks, spam and / or theft?

Looking forward to reading your thoughts down below :)

TechCrunch vs. Mashable Review – Part 1: Mixed Stats, Interface & Reviews!

But the above figures are available for all and it is not a secret to anyone that those two sites are rough to crack opponents when it comes to dealing with each other! Therefore, I invite you to stay tuned with us while we compare and contrast Mashable and TechCrunch from every possible aspect such as stats, interfaces, content, mistakes and more in a 2 parts review.

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