I have been reading, with much enthusiasm, the blog of Dan Zarrella (@DanZarrella) which contains a lot of useful information about social media. Zarrella defines himself as a social media and viral marketing scientist. The most interesting part of his work is the research he has done around the Twitter RT (retweet) functionality. He actually studied the “science of retweets” over a period of nine months and analyzed roughly five million tweets and 40 million retweets to discover the art behind getting retweeted.
Retweet Decision Model
Zarrella had come up with a flowchart model that illustrates the steps a tweet needs to go through in order to get retweeted. The flowchart is one of those things that we all know is common sense, but then we realize that it gives a better idea when we have it illustrated.