In the current times we are living, social media occupies almost every part and aspect of our daily lives and decision making processes. There is now a way to use each and any social media channel, or a combination of them, to promote any product, place, person, service and so on.
Tourism...
Based on the above generalization, we can easily grasp the importance of social media, especially when it comes to marketing and advertising. It is now just a matter of how to promote a certain product, service or place, to whom and the creativity of the content of the message being sent out.
So what about tourism? Does it have any place in this equation? Is it, also, able to benefit from social media? And how can social media be best utilized to promote countries in general and cities or certain sites in specific?
Tourism: The Basics!
How about we start with the simple basics of tourism; the building blocks?
To begin with, we must be able to determine why people travel and how they are able to judge if a country is worth visiting and touring or not.
Basically, people travel for two main reasons: Business and leisure (which includes tourism). Now, since business destinations are usually predetermined, we need to identify what makes a person choose a certain country over another for vacationing purposes. This falls under 5 main reasons and they are:
