I’m not sure if there are any statistics, but the internet seems to be one of the best niche-marketing platforms out there. It’s easier for communities that share a passion for a very particular object/service/hobby to network around each other with the tools that the internet provides.
While roller-coaster love isn’t exactly that niche of an interest, I guess it does take a serious adrenaline fanatic to join a club or read a blog completely dedicated to all the scary rides out there. The Journey to Atlantis Sea World campaign reaches out to these digital enthusiast by giving them VIP treatment.
Socially yours: