Black Friday Social Media Campaigns

Black Friday is a shopaholics’ crack cocaine, it’s the one day that people don’t need to make spurious excuses for why they need to buy an item, they just do. The name comes from the accounting practice of marking off profits with black ink, and the Friday following Thanksgiving marked the first day that retailers traditionally went into “black”.

This year, social media has forced marketers to change their game plans, while they traditionally were tight lipped about their offers, now they are trying to create buzz among consumers and trying to out-do the competition by carrying on a successful social media campaign that will help them attract more than their share of an expected 138 million shoppers that will hit stores this Friday.

Location Based Offers

Sports Authority's Campaign

There are several shops that are creating offers and promotions and campaigns centered around users checking-in to their stores on Black Friday. Sports authority is offering a $500 gift card to people who check-in to their stores on Foursquare and post it on Twitter, 20 people will be randomly picked and when a winner is selected a store manager will announce his name over the intercom system. They are also using their Facebook and Twitter accounts to promote for this campaign.

: 3/5
: 3/5
: 2/5
: Yes
: 4/5

Using Social Media to Promote Haiti Shops to US Consumers

Social media is, yet again, being tested to prove its worth, not solely to brands, services and products but also to a country and its economy.

Gelman and Brown, branding and social media experts, have a mission: attracting Americans to help earthquake-devastated Haiti the best way they know how: by shopping. How are they planning to do this? Through using social media, of course.

This is really about the rebranding of this country in the eyes of the American consumer,” Gelman said.

Made in Haiti

Made in Haiti

In order to create a drive for Haitian products, Gelman and Brown launched a made-in-Haiti promotional campaign on Facebook – an ethical consumer movement helping to support the rebuilding of Haiti’s economy in the wake of the January earthquake. “Choose Haiti” now has more than 30,000 fans.

How Many More Books Will Google Allow Me to Read?

A thought crossed my head the other day… I don’t particularly consider myself a bookworm but I’ve read my fair share of books: how many books would I end up reading in my lifetime?

4 App Ideas to Expect When Location-Tweets Hit Mainstream

Twitter will roll out a new feature that adds locations to tweets. That opens the door for developers to innovate and come up with new applications to take advantage of the new feature. We list some of the ideas we have in mind and look forward to the innovation of the developers.

©2010 thoughtpick, copyrights reserved.