Jimmy Fallon’s Twitter Hashtag Game — Learn Social Media By Example

Today’s episode of “Learn Social Media by Example” is a little bit different: It does not tackle a full fledged campaign and yet it has an unexpected twist!

Jimmy Fallon: Getting Ready for the Show!

Idea & Objectives:

Why stick to the old methods of advertising TV shows when you could use social media to do the rough work for you? I am sure someone at NBC.com thought about this and came up with the following plan: Integrate Twitter in a TV show and get the word out through buzzing tweeps!

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Free Hugs Campaign — Learn Social Media By Example

Sometimes, a hug is all what we need!

The Free Hugs Campaign is a social movement involving individuals who offer hugs to strangers in public places. The campaign in its present form was started in 2004 by an Australian known only by the pseudonym “Juan Mann”. Free hugs is a real life controversial story of Juan Mann, a man whose sole mission was to reach out and hug a stranger to brighten up their lives.

Idea & Objectives:

It all started when Juan came back from London to Sydney after being away for years: “Standing there in the arrivals terminal, watching other passengers meeting their waiting friends and family, with open arms and smiling faces, hugging and laughing together, I wanted someone out there to be waiting for me. To be happy to see me. To smile at me. To hug me“.

Free Hugs... Anyone?

Free Hugs... Anyone?

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