Get Informed. Get Involved. Give a Damn!

Idea & Objectives:

The only way we can truly achieve equality for all is if we all get informed and get involved. In other words, the only way to make a change is to give a damn – and that is how this campaign came to play.

The “Give a Damn” Campaign is a project of the True Colors Fund, founded by Cyndi Lauper. The True Colors Fund works to inspire and engage everyone, especially the straight community, to get involved in the advancement of gay, lesbian, bisexual and transgender equality.

As an advocate for more than 25 years, Cyndi has worked to bring her straight peers on board in support of equality. As she says, “If one of us is not equal, none of us are.”

Buzz Generated:

Since its launch this year, this campaign has generated a considerably high amount of buzz, especially when taking into account the nature and controversy of the topics it supports.

Here are the figures from its main social media channels:

Twitter: 5,300+ followers

The campaign on Twitter

Facebook fan page: 43,000+ fans