10 Tips for Utilizing Your Facebook Fanpages

So you have your Facebook Fanpage set up and ready to go however, you have no clue how to make use of it! Here are 10 tips that could help you utilize your fanpages in the best way possible:

1. Carefully Choose Your Content:

As we have previously discussed, your content is very important and it plays a great role in attracting and retaining fans.

Now, since we are discussing Facebook fans in particular, you should always try to use the right messages combined with a mix of audio visuals in order to capture your fans’ attention since there are millions of other companies, people, services and products competing over it!

An Example of Pringles' Content on their Facebook Fanpage

An Example of Pringles' Content on their Facebook Fanpage

Your Facebook fanpage messages should be unique, informative and, when possible, fun!

2. Focus on Your Fans:

Fans are not really customers, however, they have the power to spread the word about your product and service in a way that you would not be able to do yourself! This is why you need to focus on your fans and how to attract them and satisfy them enough for them to become your natural buzzers!

Skittles’ Dazzle the Rainbow Campaign — Learn Social Media By Example

Embracing alternative product uses and taking in to the next level, Skittles rolls out its latest social media marketing campaign: “Dazzle the Rainbow”.

Dazzle the Rainbow is simply a challenge in which Skittles fans are asked to bury a man named David Phoenix in a vat of the sugary candy.

Campaign Idea & Objectives:

The challenge was kicked off on October 18th,2010 at 12 noon, UK time. It featured the ballsy Phoenix, who has announced his intention (via a series of videos) to survive being buried by more than 2 million Skittles.

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Learn Social Media by Example: Food & Beverage Industry Lessons

A concluding list designed to guide you on how to apply theoretical teachings and lessons learned to your upcoming social media campaigns.

Learn Social Media by Example: Skittles Steals the Social Media Rainbow

Skittles tossed the traditional idea of a website out the window, and created a corporate home by tying in together their presence on other sites.

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