MTV’s “Savage County – Demand It” Campaign — Learn Social Media By Example

It seems that MTV is catching a ride on the social media bandwagon that corporate siblings such as Paramount had with “Paranormal Activity” as it experiments with new distribution and marketing methods in the digital age.

In order to achieve this, MTV has teamed up with digital information service and marketer, Eventful, to launch a social media campaign for its forthcoming indie slasher film “Savage County”, which it originally had planned to release as a Web series.

From the movie: Savage County

Beyond selling ads around the film’s potential TV and digital distribution, MTV is looking to sell international rights and bring in syndication revenue.

: 3/5
: 4/5
: 3/5
: Yes
: 4/5
©2010 thoughtpick, copyrights reserved.