Black Friday Social Media Campaigns

Black Friday is a shopaholics’ crack cocaine, it’s the one day that people don’t need to make spurious excuses for why they need to buy an item, they just do. The name comes from the accounting practice of marking off profits with black ink, and the Friday following Thanksgiving marked the first day that retailers traditionally went into “black”.

This year, social media has forced marketers to change their game plans, while they traditionally were tight lipped about their offers, now they are trying to create buzz among consumers and trying to out-do the competition by carrying on a successful social media campaign that will help them attract more than their share of an expected 138 million shoppers that will hit stores this Friday.

Location Based Offers

Sports Authority's Campaign

There are several shops that are creating offers and promotions and campaigns centered around users checking-in to their stores on Black Friday. Sports authority is offering a $500 gift card to people who check-in to their stores on Foursquare and post it on Twitter, 20 people will be randomly picked and when a winner is selected a store manager will announce his name over the intercom system. They are also using their Facebook and Twitter accounts to promote for this campaign.

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HOW TO: Maintain Your Social Media Presence after Quitting Your Job

One of the traditional problems that used to face employees back in the days was keeping the contacts they have met with, obtained as customers, managed and built relationships with during their days of service, after they have quit their job.

However, the tables have turned and the times have changed and now, the bigger question is: How do employees keep their social media contacts and presence after quitting their jobs?

Based on our experience in social media, we have a few tips and pointers for you that could answer the above question and further maintain the code of ethics you have towards your company:

Create, Simplify & Connect

1. Quality Vs. Quantity:

If you are a social media addict like me, you will develop a large follower/friend base in a short time. This will be great as long as you are working for your current company but will be confusing when you decide to quit! Look for quality followers: those who retweet your tweets, interact with you, recommend you and show real interest in what you do and who you are. After you have established that, you build strong ties with those chosen ones so they can be with you whichever account you transfer to later on.

Facebook Launches Its Own Version of “Retweet”

Facebook started rolling out a new feature this week for its users. This feature is basically its own version of “retweet”, where the user can share what their friends shared, while sending an automatic hashtag “tag” a la Twitter as a notification.

Stephen Fry: Impressive Reflections on Social Media [videos]

Social Media has impacted human societies in many different way, some people tend to resist changes that impact society fabrics and others focus on how the new youth generation behaves. Social Media has also been a force for democracy, it empowered people to have their own broadcast channels. Stephe Fry, the famous British author reflects on all of that in this video interview.

Digg is bloggers’ Hollywood

Real life celebrity glamor is not that different from that over the Internet. As a Web marketer, you are probably continuously looking for ways to promote your blog to a celebrity-like status. Once it becomes a star, your website rank would spike. But making celebrities is a tough job, isn’t it? You definitely won’t be […]

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