“Violence against children includes physical violence, psychological violence such as insults and humiliation, discrimination, neglect and maltreatment. Although the consequences may vary according to the nature and severity of the violence inflicted, the short- and long-term repercussions for children are very often grave and damaging.” UN Violence Study
The idea behind this campaign:
In order to try and fight violence against children all over the world, the campaign aimed at making people relive memories of their childhood by placing pictures of cartoon characters as their Facebook profile pictures.
The main message of the campaign was as follows: