“The Internet!” says the tuxedo-clad Nobel Peace Prize presenter.
Upon hearing her name, the Internet, dressed up in her best attire of a colorful table-based website, and with a flock of blue Twitter birds flying over head, seemed to be really surprised. She quickly got over the shock (thanks to multitude of fans updating the shock Wikipedia entries in her head), and strutted her way to the stage to accept her prize.
She really did look her best, didn't she?
“Oh, wow,” the Internet says, “I‘ve been around for a while but no one ever thought of nominating me for the prestigious Nobel Pea—”
The crowd interrupts her acceptance speech with loud and booming cheering: “W00t! W00t! W00t!”
She flashes her dashing smile immediately lagging the yells of her fans. “Thanks guys,” she continues. “First and foremost, I’d like to thank my geeks. You have made my power possible. I’d also like to thank the great companies that have spent so much money, time and effort on the initiatives I carry: Mainly, Google, Facebook, Yahoo!, Twitter, and Firefox. To Microsoft, I say, all your base are belong to us.”
The crowd interrupts with more cheering.
The Internet waves her hand at them, “Oh, and I forgot Comic Sans. On parting notes, I’d also like to present this video about why I was nominated for this prize.”
Note: This “imagination exercise”, of what would happen if the Internet won the Noble Peace Prize, has not taken place. Just yet anyway. So far, the only thing that has happened was the nomination itself. She definitely deserves it more than Obama.
What do you think? Coolest or dumbest idea ever?
Honda Accord Crosstour — Learn Social Media by.. Failure
Stat Box
Campaign Name: Honda Accord Crosstour Facebook Fan page
URL: www.facebook.com/accordcrosstour
SM Channels used: Facebook
Target Audience: Facebook & Honda Users and Car enthusiasts
Date: Sept 2009
Campaign Duration: Ongoing
Ugly? or Fugly?
It’s time to talk about a campaign that failed miserably. This is one of those!
Given the amount of money and time that goes into designing a new car it is easy to get blind-sighted by your own ego and lose the ability to evaluate your product objectively. It also didn’t help much that the marketing wheel of the industry was a closed loop and controlled for limiting any dissenting view of a new product.
Car manufacturers had a fairly simple marketing cycle for their cars, they would unveil their cars at international shows, have specialized publications which depended on handouts from the industry review their cars and make sure that the reviews are gentle and not scathing, and then wait for the people to decide with their bucks whether the car will flop or not.
The internet and social media changed everything, now everyone and anyone is a critic and if you are at the bad side of your audience on the internet then the whole world will know about it. So when car manufacturers like Ford and Honda tested the waters of social media marketing some of them forgot that on social media the audience is in control.
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