10 Tips for Utilizing Your Facebook Fanpages

So you have your Facebook Fanpage set up and ready to go however, you have no clue how to make use of it! Here are 10 tips that could help you utilize your fanpages in the best way possible:

1. Carefully Choose Your Content:

As we have previously discussed, your content is very important and it plays a great role in attracting and retaining fans.

Now, since we are discussing Facebook fans in particular, you should always try to use the right messages combined with a mix of audio visuals in order to capture your fans’ attention since there are millions of other companies, people, services and products competing over it!

An Example of Pringles' Content on their Facebook Fanpage

An Example of Pringles' Content on their Facebook Fanpage

Your Facebook fanpage messages should be unique, informative and, when possible, fun!

2. Focus on Your Fans:

Fans are not really customers, however, they have the power to spread the word about your product and service in a way that you would not be able to do yourself! This is why you need to focus on your fans and how to attract them and satisfy them enough for them to become your natural buzzers!

The Sun: Page 3 — The Woman You’d Love Your Woman to Be Like

Last year, during July 2010 to be more specific, we analyzed Old Spice’s social media campaign – The Man You Could Smell Like – and it was a huge hit that attracted attention and praise, and left an ever lasting impression. Here’s one of the clips as a reminder:

I recently came across the following imitation of that campaign, designed for The Sun’s Page 3. The campaign is an exact copy of the Old Spice campaign with the only exception of having a woman  posing as the main attraction instead of the handsome hunk!

: 3/5
: 4/5
: 1/5
: Yes
: 3/5

Honda + Car Town Game = Awesome Social Gaming Campaign

We present to you a new flavor which comes in a combo form: a social media campaign which depends on a viral and spreadable application to attract its audience: Honda Takes Social Gaming for a Test Drive

: 4/5
: 5/5
: 5/5
: No
: 4/5

Learn Social Media by Example: Food & Beverage Industry Lessons

A concluding list designed to guide you on how to apply theoretical teachings and lessons learned to your upcoming social media campaigns.

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